What the TracFone Big Easy Flip TV commercial is about.

TracFone recently released a new television commercial promoting their Big Easy Flip phone. The TV spot features an elderly woman who is struggling to navigate her current phone. She is shown frustratedly trying to answer calls, send text messages, and access her contacts. The woman's granddaughter sees her struggling and suggests that she switch to the Big Easy Flip, a phone that is specifically designed for seniors.

The commercial then shows the woman using her new Big Easy Flip phone with ease. She is able to make calls, send messages, and access her contacts with a simple flip of the phone. The screen on the phone is large and easy to read, and the buttons are spaced out and easy to press.

In addition to the Big Easy Flip being user-friendly, the TV spot promotes some other additional features such as a long-lasting battery life, built-in camera, and the convenience of using TracFone's nationwide coverage.

Overall, the TracFone Big Easy Flip TV spot is successful in targeting senior citizens who may be uncomfortable with newer smartphone technology. By highlighting the simplicity and ease of use of the Big Easy Flip, TracFone is positioned as a viable option for senior citizens looking for an affordable and user-friendly phone.

TracFone Big Easy Flip TV commercial produced for TracFone was first shown on television on October 21, 2013.