Rolex also partners golf's foremost players, building on a golfing heritage that began with the sport's most influential players, known as The Big Three: Arnold Palmer, Jack Nicklaus and Gary Player.

Long-standing partnership For more than 40 years, as part of its association with the sport, Rolex has been Official Timekeeper of this Major, and since 2012, Presenting Sponsor of the Senior Open Championship.

Long-term commitment. As part of its long-term commitment to the sport dating back almost 60 years, Rolex has been Official Timekeeper of the U.S. Open since 1980 and of the U.S. Women's Open since 2003. One of the four men's Majors and the flagship Championship of the United States Golf Association (USGA).

Rolex's most recent sponsorship deal was announced in January 2022, worth $0.85 million. As per the deal, they agreed to extend their sponsorship with Francesco Molinari for 2022. In 2013, Rolex signed its largest sponsorship deal with European Tour, the deal was valued at $192.95 million.

Tiger Woods' Rolex Submariner Date Tiger has been seen wearing the Submariner on numerous occasions, including on the golf course. As a “tool watch” Submariner is meant to take a beating so it makes sense that Woods would get a lot of use out of it. The Rolex Submariner Date Ref. 126610LN retails for $10,100 USD.

In a sport where milliseconds matter, it would be difficult to find a better partner than Rolex. According to Forbes, Rolex pay an estimated annual fee of $50 million to Formula 1 in order for their logo to be plastered on cars, drivers and advertising boards at race tracks.

The watch most associated with the Masters is the Rolex Day-Date-40 in yellow gold, with a green lacquered dial to match the coveted Green Jacket presented to winners. In 1967, Rolex gifted Jack Nicklaus with a yellow gold Rolex Day-Date, Reference 1803, and it became his go-to watch.

“He's been the one that's really propelled and driven the bus because he's brought increased ratings, increased sponsors, increased interest, and we have all benefited.” Tiger Woods' relationship with Rolex began in 1997, when he signed a 5-year, $7 million endorsement deal.

The golf ambassador roster at Rolex is expansive and home to some of the best current and retired pro golfers in the entire sport. While most golfers do not wear watches while playing on the course, these ambassadors are rarely seen without a fantastic Rolex watch around their wrist when they don't have a club in hand.

The answer: a 43mm, stainless steel Seamaster Aqua Terra GMT.

Rolex Deepsea Sea-Dweller Custom Rolex Deepsea Sea-Dweller Rolex is one of Beckham's favourite brands, and his collection includes a variety of different pieces. Besides a classic Rolex Deepsea Sea-Dweller, Beckham has also been seen sporting a custom all-black Sea-Dweller.

Every driver from Formula One, DHL Fastest Lap in F1, Daytona 24 Hr, LeMans 24 Hr [knows], you get a Rolex [when you win]. And the drivers are always talking about the Rolex, not the trophies. The trophies are not with you all the time, whereas a watch is.