What the PGA Tour TV commercial - #Dufnering is about.

PGA Tour TV Spot, '#Dufnering' Featuring Jason Dufner

In a surprising turn of events, the PGA Tour has released a TV spot that showcases the lighter side of golf, featuring the renowned golfer Jason Dufner and incorporating the social media phenomenon of '#Dufnering.'

The commercial opens with a panoramic view of a pristine golf course, bathed in golden sunlight. The camera then zooms in on a group of golfers walking towards their next shot. Among them is the laid-back and stoic Jason Dufner, who has become renowned for his calm demeanor and unusual gestures on the golf course.

The upbeat soundtrack starts to play as Jason Dufner approaches his ball, carefully lining up his shot. Suddenly, he stops mid-swing, frozen in a hilarious pose that went viral a few years ago known as #Dufnering. The camera lingers on this comical moment, capturing the essence of Dufner's playful personality.

As the spot continues, the scene transitions into a series of humorous clips of Jason Dufner engaging in various #Dufnering poses, both on and off the golf course. Whether he's waiting in line at a coffee shop, sitting on the couch watching TV, or even getting a haircut, the audience is treated to a montage of Dufner's signature pose in unexpected locations.

While the commercial embraces the lighthearted side of golf, it also acknowledges the incredible talent of Jason Dufner. Brief interludes in the spot highlight his impressive golf shots, showcasing his skill and precision on the course.

Throughout the TV spot, the hashtag #Dufnering appears in the corner of the screen, encouraging viewers to join the conversation on social media and share their own creative interpretations of the iconic pose. This interactive element adds a layer of engagement to the commercial, inviting golf enthusiasts to participate and connect with the PGA Tour and their favorite golfer in a fun and light-hearted way.

The commercial concludes with a shot of Jason Dufner standing on the golf course, a huge smile on his face, as he gives a thumbs up to the camera. The screen fades to black, displaying the tagline, "Golf: where passion meets playfulness," along with the PGA Tour logo.

This TV spot serves as a reminder that while golf may be a serious sport, it also has room for fun and moments of levity. By featuring Jason Dufner and his signature #Dufnering pose, the PGA Tour encourages fans to embrace the joy and playful side of the sport. So, the next time you head out to the golf course, remember to bring a little lightheartedness and a touch of #Dufnering with you.

PGA Tour TV commercial - #Dufnering produced for Professional Golf Association was first shown on television on August 2, 2013.