Commercials. In addition to traditional print media advertisements, Rolex produces television commercials that can be seen during major sporting events or on cable networks such as CNN or ESPN.

But watch fans probably also noticed that there was heavy dose of Rolex commercials narrated by legendary actor Sir Anthony Hopkins (probably because Watches & Wonders kicked-off just a few days later). Well, long before becoming the voice of Rolex, Hopkins wore what appeared to be a Rolex in Solace (2015).

Rolex spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Rolex last advertised a new product in September, 2022.

Rolex, one of the world's most iconic luxury watch brands, has a rich history of collaborating with prominent figures from various fields as brand ambassadors. These partnerships have played a significant role in shaping the brand's identity and positioning it as a symbol of prestige, success and achievement.

Cristiano Ronaldo Cristiano Ronaldo currently owns the most expensive Rolex watch in history, it's super rare.

1. Paul Newman's Cosmograph Daytona. Topping the list of most expensive Rolex watches is Paul Newman's Daytona. This watch stands as the most iconic of all Rolex Daytona watches, auctioned at a record breaking $17,752,500.

In a sport where milliseconds matter, it would be difficult to find a better partner than Rolex. According to Forbes, Rolex pay an estimated annual fee of $50 million to Formula 1 in order for their logo to be plastered on cars, drivers and advertising boards at race tracks.

They include beer brand Heineken and luxury watch maker Rolex which pay estimated annual fees of $50 million and $45 million respectively. Global partners get benefits such as use of the F1 logo in their advertising campaigns, title sponsorship of races and banners around the track throughout the season.

Companies that incorporate brand ambassadors as an integral part of their marketing strategy are often more successful in increasing their market share and network of potential customers.

The chart shows total cash compensation for the TOURNEAU Rolex Ambassador in the United States, which includes base, and annual incentives can vary anywhere from $55,104 to $73,668 with an average total cash compensation of $64,386.

Omega Speedmaster watches have been used multiple time on trips to space. Elon Musk has also been seen wearing an Omega watch. His model of choice appears to be the Seamaster Aqua Terra, which retails at a similar price point, according to GQ.

Watches of the Richest People in the World: Elon Musk

• Elon Musk Watch - Omega Seamaster Aqua Terra 150M.
• Elon Musk Watch - Richard Mille 029.
• Elon Musk Watch - Rolex Datejust 16200.
• Jeff Bezos Watch - Ulysse Nardin Dual Time 3343-126-7/91.
• Jeff Bezos Watch - Omega Speedmaster Professional “Moonwatch” Chronograph 311.30.