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What the GEICO TV commercial - Journey to Mount Rushmore is about.

GEICO, one of the nation's leading insurance companies, has released a new TV spot entitled 'Journey to Mount Rushmore'. In this forty-five second commercial, viewers are taken on a journey across the United States with a family and their trusty GPS navigating through tricky terrain on their way to see Mount Rushmore.

The commercial begins with the family driving down a long stretch of highway with the iconic monument still a ways away. As they continue their journey, the GPS announces a shortcut that it assures will get them there faster. The family, eager to arrive at their destination, takes the GPS's advice and turns off the main road.

As they proceed down the dirt road, the car's suspension takes a beating from the rough terrain. The GPS reassures them and tells them to remain on course. But as they continue, they encounter various obstacles, including a rickety bridge and a steep hill, but the GPS's instructions remain adamant that they should continue.

As the family comes closer to Mount Rushmore, they drive through a tunnel where they finally see the iconic sculpture of the four American presidents. The GPS then announces that they have reached their destination.

The GEICO TV Spot, 'Journey to Mount Rushmore', is a fun and entertaining ad that showcases the importance of reliable navigation when traveling. Additionally, it showcases GEICO's commitment to providing reliable insurance policies that will ensure drivers remain safe on the road.

GEICO TV commercial - Journey to Mount Rushmore produced for GEICO was first shown on television on July 17, 2012.

Frequently Asked Questions about geico tv spot, 'journey to mount rushmore'

Geico's famous slogan, "Fifteen minutes could save you 15% or more on car insurance," said by its gecko mascot, is now a part of American culture.

Jake Dylan Wood Jake Dylan Wood (born 12 July 1972) is a British actor, best known in his native United Kingdom for playing Max Branning in long-running BBC soap opera EastEnders and in the United States as the voice of the GEICO gecko.

Jake Wood The current voice actor playing the role of the Gecko is Jake Wood.

The GEICO Gecko, real name Martin, is the primary mascot of GEICO and its commercials. He is an animated gecko with a Cockney accent, and has been voiced by various voice actors over the years.

Government Employees Insurance Company What does GEICO stand for? Government Employees Insurance Company. Puzzled, are you? Well, the name goes back to the beginnings of the company. Founder Leo Goodwin first targeted a customer base of U.S. government employees and military personnel.

The Gecko was thought up because Geico was often pronounced as gecko. The icon of advertising started selling insurance in 1999 and was inducted to the Madison Avenue Walk of Fame six years later, in 2005. Since then, he has become one of the most well-known advertising icons because of his relatability.

Did the GEICO “caveman” – a popular character in the insurer's ad campaigns – go extinct? It turns out, the actor behind the caveman character is now an English professor at the University of Southern Indiana.

The Gecko was thought up because Geico was often pronounced as gecko. The icon of advertising started selling insurance in 1999 and was inducted to the Madison Avenue Walk of Fame six years later, in 2005. Since then, he has become one of the most well-known advertising icons because of his relatability.

The Gecko was thought up because Geico was often pronounced as gecko. The icon of advertising started selling insurance in 1999 and was inducted to the Madison Avenue Walk of Fame six years later, in 2005.

David Hulin (born 1975) is a British born Animation Director and VFX Director based in New York, best known for creating iconic animated characters such as the GEICO Gecko, Post Office Ants (UK), Nigel the Xyzal Owl, The Lactaid Cow, as well as creatively leading many other iconic campaigns for Fedex, GE, Pepsi, M&Ms, ...

1936 – GEICO is established by Leo and Lillian Goodwin. 1948 – Investment banker Lorimer Davidson joins the company and expands its pool of investors. 1951 – Columbia University business student Warren Buffett makes his first purchase of GEICO stock.

Etymology. The Neo-Latin gekko and English 'gecko' stem from Indonesian-Malaysian gēkoq, it is a Malay word borrowed from Javanese, from tokek, which imitates the sounds that some species like Tokay gecko make.

Videos

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Actors

Actors who starred in GEICO TV Spot, 'Journey to Mount Rushmore'

Jake Wood photo
Advertisers

Advertisers of the GEICO TV Spot, 'Journey to Mount Rushmore'

GEICO TV commercial - Journey to Mount Rushmore
GEICO

What is GEICO?GEICO (Government Employees Insurance Company) is an American auto insurance company headquartered in Chevy Chase, Maryland. It was founded in 1936 by Leo Goodwin Sr. and his wife Lillia...

Agenices

Agenices of the GEICO TV Spot, 'Journey to Mount Rushmore'

GEICO TV commercial - Journey to Mount Rushmore
Mediabrands

Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE : IPG). With a mission to create better flow between brands , consumers, and content, Mediabrands is the global lea...

GEICO TV commercial - Journey to Mount Rushmore
The Martin Agency

The Martin Agency is a full-service advertising agency based in Richmond, Virginia, United States. The company was founded in 1965 by David Martin and has since grown to become one of the leading adve...

Products

Products Advertised

GEICO Car Insurance
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