What the ADT TV commercial - DIY Fails is about.

Title: ADT TV Spot, 'DIY Fails' Featuring Jonathan Scott, Drew Scott

Introduction:In this captivating TV spot, ADT teams up with the charismatic duo of Jonathan Scott and Drew Scott, also known as the "Property Brothers," to showcase the importance of professional security systems in the face of common DIY fails. With their trademark blend of humor and expertise, the Scott brothers guide viewers through a series of comical scenarios highlighting the pitfalls of attempting to handle home security on your own. As the advertisement unfolds, ADT emerges as the true hero, emphasizing the value of relying on professional experts for comprehensive protection.

Scene 1: "The Bumbling Burglar"The commercial opens with Jonathan and Drew standing in front of a meticulously designed house set. The camera pans out to reveal a man wearing a black and white striped shirt, sporting a mask and a sack, tiptoeing towards the house. However, before the burglar can even get close, a state-of-the-art ADT security system springs to life. Alarms go off, lights flash, and the brothers exchange a knowing smile, as if to say, "Don't mess with ADT."

Scene 2: "The Ill-Advised Alarm"In the next scene, the Scott brothers take the audience inside the living room, where a hapless homeowner tries to install a DIY security system. As he fumbles with wires and sensors, chaos ensues. The alarm starts blaring unexpectedly, causing the family dog to bark incessantly, and the homeowner desperately tries to figure out how to stop the noisy debacle. Meanwhile, Jonathan and Drew glance at each other, clearly amused by the mishap.

Scene 3: "The Sudden Surprise"Cutting to another part of the house, a harried homeowner can be seen attempting to increase security by installing a home surveillance camera without professional assistance. Unbeknownst to him, the camera captures his hilariously clumsy antics, including slipping on a banana peel and accidentally triggering motion sensors that set off a barrage of lights and sirens. Jonathan and Drew exchange incredulous looks, emphasizing the need for expert guidance.

Scene 4: "ADT to the Rescue"As chaos reigns throughout the house, the commercial takes a more serious turn. Jonathan and Drew walk towards the camera, explaining how ADT's comprehensive security systems are designed to deter burglars and protect families from potential threats. They emphasize features such as 24/7 professional monitoring, video surveillance, and smart home integration that ADT offers, highlighting its expertise in creating a secure environment.

Conclusion:The commercial culminates with Jonathan and Drew encouraging viewers to leave home security to the experts at ADT, reassuring them that with ADT's innovative systems and round-the-clock monitoring, they can have peace of mind. The lighthearted, yet relatable scenarios throughout the commercial effectively communicate the hazards of DIY security and the value of professional solutions. By featuring the Scott brothers' charm and expertise alongside ADT's trusted name, this TV spot proves to be both informative and entertaining, leaving viewers with a lasting impression of ADT as the go-to choice for home security.

ADT TV commercial - DIY Fails produced for ADT was first shown on television on April 1, 2019.