The Gecko was thought up because Geico was often pronounced as gecko. The icon of advertising started selling insurance in 1999 and was inducted to the Madison Avenue Walk of Fame six years later, in 2005. Since then, he has become one of the most well-known advertising icons because of his relatability.

The Geico Gecko has been voiced by several different voice actors since its inception in 1999. Each actor has been charged with the essential job of bringing the character to life and giving him a voice. These iconic voices include Richard Steven Horvitz, Kelsey Grammer, Thomas Bromhead, Dave Kelly, and Andrew Randall.

GEICO figured out a special combination of styles when it landed on its gecko. Something about the fact that this computer-generated animal looks real makes a difference. The animation style quietly conveys how serious the brand is about its insurance.

Geico's success as an insurance company has come from offering consumers independence and low prices, as well as rolling out effective advertising campaigns that highlight savings. Chief among the forces behind Geico's success is the insurer's innovative and user-friendly initiatives.

Using only reference stills and 2D assets we were able to build a convincing world for Groot and the Gecko to live in. With some incredible matte painting and by relighting LIDAR scans from on set we were able to art direct the plates to a level we've never done on a GEICO spot. And all from scratch!"

The GEICO Gecko® made its first appearance during the 2000 television season and quickly became an advertising icon.

The idea for the Gecko grew from a creative session at GEICO's ad agency, the Martin Agency in Richmond, Virginia. The name "GEICO" was often mispronounced "Gecko," and as the brainstorming began, a quick doodle of a gecko appeared.

Madagascar giant day gecko Madagascar giant day gecko (Phelsuma grandis) this species is the true-life model for the GEICO gecko. Madagascar giant day gecko (Phelsuma grandis) this species is the true-life model for the GEICO gecko.

Now, a team of polymer scientists and a biologist at the University of Massachusetts Amherst have discovered exactly how the gecko does it, leading them to invent "Geckskin," a device that can hold 700 pounds on a smooth wall.

Specifically, GEICO targets males and females ages 24-64, and appeals to customers with humor and wit. GEICO's method of conducting business- through direct sales over the phone and via their Web site- is a key distinction in the auto insurance industry.

In addition to auto insurance, GEICO can help you with: Motorcycle, ATV, RV, and Boat insurance. Homeowners, Renters, Condo, Co-op, and Mobile Home insurance. Personal Umbrella Protection.

The company's ads sometimes focus on its reptilian mascot, the GEICO Gecko, an anthropomorphic Day Gecko, which is 7'8" tall was created by The Martin Agency, modified in 2005 to a CGI character by Animation Director David Hulin and his team at Framestore.