A partnership between the Doyle Dane Bernbach agency and Tony Schwartz, the "Daisy" advertisement was designed to broadcast Johnson's anti-war and anti-nuclear positions. Goldwater was against the Nuclear Test Ban Treaty and suggested the use of nuclear weapons in the Vietnam War, if necessary.

Kaia, Adut & Meghan Charm in Marc Jacobs Daisy Fragrance Ad.

The 2020 campaign for the classic fragrance was filmed on location in Geyserville, California.

A commercial for Daisy "Eau So Fresh" directed by Sofia Coppola featured American model Ondria Hardin, British model Malaika Firth, British-German model Sophia Ahrens, and German model Antonia Wesseloh. Daisy Love is currently represented by American models Meghan Roche, Kaia Gerber, and Australian model Adut Akech.

These so-called Daisy girls include a core target of women 18 to 34, “but, regardless of their age, they're still a girl,” Singer says.

Johnson's 1964 campaign against Barry Goldwater. Its official title is “Peace, Little Girl,” but it's much better known as the “Daisy” ad.

Perhaps the most famous of all - and certainly one of the most controversial - is a commercial produced primarily by Tony Schwartz for President Lyndon B. Johnson's 1964 campaign against Barry Goldwater. Its official title is “Peace, Little Girl,” but it's much better known as the “Daisy” ad.

Kaia Gerber Stars in a New Marc Jacobs Daisy Campaign.

September 7, 1964 On September 7, 1964, a 60-second TV ad changed American politics forever. A 3-year-old girl in a simple dress counted as she plucked daisy petals in a sun-dappled field. Her words were supplanted by a mission-control countdown followed by a massive nuclear blast in a classic mushroom shape.

The scent is blended with violet leaves, strawberry, gardenia, jasmine, vanilla, and grapefruit. Daisy was designed for women who are young at heart, so I think that it's perfect for women of all ages. And it's actually great for teens too, since it's not too overpowering.

Coty and Marc Jacobs International have revealed a new global advertising campaign for the Daisy Marc Jacobs fragrance. The campaign stars Kaia Gerber, who has reprised her role as the face of the brand.

Target Audiences In media, the target audience refers to the person or group for whom a message is created. Some messages, like personal email or thank-you notes, target just one person. Others are meant for larger audiences.