What the Allstate TV commercial - Mayhem: Water Heater is about.
Allstate's TV spot titled 'Mayhem: Water Heater' is a witty advertisement that highlights a common household problem. The ad features actor Dean Winters playing the character of "Mayhem," a personification of all the unexpected accidents that could happen to anyone.
In the ad, Mayhem takes on the guise of a malfunctioning water heater and wreaks havoc on a homeowner's life. The homeowner is annoyed by the water heater not providing hot water, leading to Mayhem's humorous dialogue, "You, my friend, have a burst tank. And when a 50-gallon metal tank bursts, you have 50 gallons of water headed straight for the living room."
As the ad progresses, Mayhem causes gallons of water to flood into the living room, shorting out electronics and ruining furniture. The situation creates a chaos that is commonly encountered in many households.
The ad has a playful approach to a serious issue, showcasing the importance of having insurance for unexpected accidents. With Allstate, homeowners can have peace of mind knowing that their possessions are protected against the unexpected.
Overall, 'Mayhem: Water Heater' is a well-executed ad that captures the attention of a broad audience and emphasizes the value of insurance. It's a clever reminder that accidents can happen anytime, and it's essential to have protection that can alleviate the financial and emotional impact of unexpected events.
Allstate TV commercial - Mayhem: Water Heater produced for
Allstate
was first shown on television on March 4, 2013.
Frequently Asked Questions about allstate tv spot, 'mayhem: water heater'
Dean Winters
Dean Winters - known for acting roles on “30 Rock,” “Law & Order: Special Victims Unit” and other productions - has long been Mayhem in ads for Allstate insurance.
He has neuropathy, which means that his hands and feet don't feel anything. Winters also caught a bacterial infection and almost died when her heart stopped beating. After he had several surgeries and got gangrene, doctors cut off two of his toes and half of one of his thumbs.
In the basketball spot, Mayhem's brother is played by Winters' real-life brother, Scott William Winters, who is also an actor known for roles on “NCIS,” “Law & Order: SVU” and other shows.
Dean Winters Keeps His Allstate Commercials Fresh - All 116 of Them.
The character Mayhem was created by the Chicago-based advertising agency Leo Burnett and the insurance company Northbrook. Burnett pitched the character to Allstate as "Mr. Mayhem", comparing him to the character Mr. White from the 1992 film Reservoir Dogs, portrayed by Harvey Keitel.
2010
Allstate first introduced Mayhem in 2010 and has since turned the character played by actor Dean Winters into a household name – joining the ranks of Geico's Cockney accented Gecko and Progressive's Flo.
Also that year, Winters was introduced as "Mayhem", a recurring character in a television and radio advertising campaign for Allstate Insurance created by the advertising agency Leo Burnett Chicago. In 2019, Fey joined Winters in a series of "Mayhem" commercials. Winters played Avi in John Wick.
During his recovery at home, the "Rescue Me" star contracted a bacterial infection and suffered through multiple operations and gangrene, which resulted in the amputation of two toes and half of a thumb. "It's a very weird dichotomy.
Dean Winters
Dean Winters - known for acting roles on “30 Rock,” “Law & Order: Special Victims Unit” and other productions - has long been Mayhem in ads for Allstate insurance.
Leo Burnett
The character Mayhem was created by the Chicago-based advertising agency Leo Burnett and the insurance company Northbrook. Burnett pitched the character to Allstate as "Mr. Mayhem", comparing him to the character Mr. White from the 1992 film Reservoir Dogs, portrayed by Harvey Keitel.
Also that year, Winters was introduced as "Mayhem", a recurring character in a television and radio advertising campaign for Allstate Insurance created by the advertising agency Leo Burnett Chicago.
Dean Winters is an actor who has portrayed the character “Mayhem” in Allstate Insurance commercials since 2010. Beyond his recurring role as Mayhem, Winters is known for his leading role in the TV series Oz, in addition to roles in a number of other shows, including Brooklyn Nine-Nine and 30 Rock.