What the Cologuard TV commercial - Big Dog, Little Dog is about.

Title: Cologuard TV Spot, 'Big Dog, Little Dog': A Tale of Wagging Tails

Introduction:In the heartwarming television spot for Cologuard titled 'Big Dog, Little Dog,' viewers are taken on a journey that celebrates the special bond between humans and their furry friends. This emotive advertisement not only showcases the effectiveness of Cologuard, a noninvasive colon cancer screening test, but also highlights the power of companionship and the joy that dogs bring into our lives.

Synopsis:The scene opens with a picturesque suburban neighborhood, where two canines, a big dog and a little dog, roam freely in their adjoining yards. The camera pans to a middle-aged man, who is busy planting flowers in his garden. The man's name is John, played by a relatable and friendly face. As he goes about his gardening duties, a voiceover introduces us to the concept of Cologuard, a home-based screening test for colon cancer detection. The gentle and informative voice educates viewers on the importance of early detection, expressing that Cologuard is "an easy way to make sure you're up to date with your colon health."

The story unfolds as the big dog playfully nudges a tennis ball toward John, clearly wanting to engage in a game of fetch. John obliges, smiling warmly at the big dog's enthusiasm. The camera seamlessly transitions to show John sitting in his living room, examining a Cologuard test kit. The voiceover reminds viewers that Cologuard is intended for individuals 45 years or older who are at average risk for colon cancer.

As John participates in the simple step-by-step process of collecting a stool sample, the little dog curiously observes from the corner, wagging its tail with evident excitement. There is a lighthearted yet informative tone to the voiceover, ensuring that viewers are at ease throughout the ad. The voiceover emphasizes the noninvasive nature of Cologuard, contrasting it with more traditional methods that require uncomfortable procedures.

The storyline takes a heartwarming turn as John seals the sample and sends it off, but not before giving both dogs a reassuring pat on the head. The spot showcases the strong bond between John and his loyal companions, reinforcing the idea that taking care of one's health is not just for one's own sake, but for the loved ones who depend on them as well.

The closing shot features John receiving his test results, delivered discreetly through a secure online portal. The voiceover concludes by urging viewers to take control of their health and consider Cologuard as an accurate and convenient colon cancer screening option.

Conclusion:Cologuard's TV spot, 'Big Dog, Little Dog,' effectively blends the themes of companionship, responsibility, and health awareness within the context of a heartwarming story. By highlighting the ease and convenience of the test, the advertisement encourages viewers to prioritize their colon health with Cologuard, while emphasizing the importance of early detection in combating colon cancer. This emotive commercial beautifully illustrates the positive impact that our furry friends have on our lives, reminding us that caring for our health is an act of love not only for ourselves but also for those who depend on us.

Cologuard TV commercial - Big Dog, Little Dog produced for Cologuard was first shown on television on July 26, 2021.