What the Burlington Coat Factory TV commercial - Family Portrait is about.

Burlington Coat Factory is a well-known retailer that specializes in clothing, accessories, and home decor items. They recently released a TV spot titled 'Family Portrait,' which taps into the emotional importance of family and captures the joyous moments that families experience together.

The commercial features a family getting ready for a family portrait session. We see the mother, father, and two children picking out outfits and getting dressed up for the special occasion. The scene switches to the family standing in front of a photographer's backdrop, and we see the pure delight on their faces as they pose for the camera.

As the camera captures the family's happiness, the voiceover states, "From loved ones to little ones, we're here to outfit your family moments," tying in the importance of Burlington Coat Factory as a place where families can look great while spending quality time together. The commercial also subtly highlights some of the products available at Burlington Coat Factory, such as stylish clothing for all members of the family.

Overall, the TV spot is heartwarming, touching, and on-point with the brand's marketing strategy. The family-oriented message resonates with Burlington Coat Factory's customer base, and the visuals complementing the narrative make it a memorable commercial. It also emphasizes the company's dedication to outfitting families for all occasions, from formal family portraits to everyday wear.

Burlington Coat Factory TV commercial - Family Portrait produced for Burlington was first shown on television on November 24, 2013.