What the Poise TV Commercial For Menopause is about.

Title: Embracing Poise: A TV Commercial for Menopause

INT. LIVING ROOM - DAY

A woman in her mid-50s, TINA, sits on a couch, looking both relieved and frustrated. She flips through TV channels, finding yet another commercial focused on men's health. She scoffs and shakes her head.

TINA(under her breath)Why is menopause always portrayed as something to be ashamed of or hidden away?

INT. BATHROOM - DAY

Tina stands in front of a bathroom mirror, her eyes tired and her hair slightly disheveled. She grabs a handful of tissues, showcasing the struggle many women face during menopause. However, something changes in her expression, as if she's done with the stigma surrounding menopause.

INT. KITCHEN - DAY

Tina sits at the kitchen table, sipping a cup of tea, trying to find comfort. Suddenly, the TV catches her eye as a familiar tune begins to play. It's a vibrant and empowering jingle that captures her attention and piques her curiosity.

INT. TV SCREEN - DAY

The screen transitions to a vibrant and lively TV commercial. The opening shot features women of all ages, shapes, and sizes, all radiating confidence. They are shown engaging in various activities, such as hiking, dancing, and laughing.

INT. DANCE STUDIO - DAY

A group of women, ranging from their 40s to their 60s, confidently move together in a dance class. Their movements are graceful, their spirits high, and their poise unwavering.

NARRATOR (V.O)(Intimately)Menopause is a journey every woman embarks on, and it's time we change the way it's viewed. Introducing Poise: Embrace Your Journey.

INT. LIVING ROOM - DAY

Tina's face lights up as the commercial continues to showcase women embracing their menopause journeys with Poise products. The products range from comfortable pads for menopausal symptoms to underwear designed with innovative materials for added confidence and comfort.

INT. BATHROOM - DAY

Tina stands in front of the bathroom mirror, now wearing a genuine smile. She confidently holds a package of Poise products, ready to embrace her own menopause journey with grace and self-assurance.

NARRATOR (V.O)(Authoritative)With Poise, you can say goodbye to discomfort and hello to confidence. Treat yourself to the comfort you deserve during this transformative phase.

INT. KITCHEN - DAY

Tina, now joined by her friends, smiles as they all raise their cups of tea in a toast to embracing their menopause journey.

NARRATOR (V.O)Empower yourself. Embrace Poise. Because menopause is not the end, but a new beginning.

FADE OUT.

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Note: This TV commercial script aims to redefine the narrative around menopause by showcasing women embracing their journey with confidence and Poise products. The commercial emphasizes the idea that menopause is not a cause for shame but an empowering phase of life. It encourages women to treat themselves with the comfort and self-assurance they deserve.

Poise TV Commercial For Menopause produced for Poise was first shown on television on July 30, 2012.