What the Principal Financial Group TV commercial - Like Basketball is about.

Principal Financial Group's latest TV spot, titled 'Like Basketball' is a heartwarming ad that emphasizes the importance of teamwork and support in financial planning.

The ad opens with a young girl, Mia, dribbling a basketball around her house. Cut to Mia's dad, who encourages his daughter's passion while reminiscing about his own basketball days. The ad then shows Mia and her team practicing, with Principal Financial Group's logo proudly displayed on their jerseys.

The ad then shifts focus to a meeting at Principal Financial Group, where a financial advisor is discussing investment options with Mia's dad. The advisor draws parallels between basketball and financial planning, emphasizing the need for team support, a clear strategy, and adaptability to changing situations.

In the final scene, Mia scores a winning basket on the court, with her dad cheering her on from the sidelines. The ad concludes with the tagline, "With the right team of experts, you can accomplish anything. Principal. Investments, retirement, insurance."

Overall, Principal Financial Group's 'Like Basketball' TV spot is a clever and effective way to promote their financial planning services. By drawing parallels between basketball and financial planning, the ad resonates with viewers on an emotional level, highlighting the need for teamwork, strategy, and support when it comes to managing one's finances.

Principal Financial Group TV commercial - Like Basketball produced for Principal Financial Group was first shown on television on March 7, 2023.