What the E*TRADE TV commercial - Retire is about.

Title: E*TRADE TV Spot - 'Retire'

Introduction:In the ever-evolving world of finance, E*TRADE has become a prominent force, empowering individuals to take control of their financial futures. One of their most memorable TV spots is the captivating commercial titled 'Retire.' This commercial presents a thought-provoking and humorous take on retirement planning, highlighting the importance of being proactive when it comes to securing one's financial well-being. Let's delve into the details of this engaging E*TRADE TV spot.

Synopsis:The E*TRADE TV spot, 'Retire,' takes viewers on a thrilling journey through the concept of retirement planning. The ad opens with a scene of a middle-aged man named John, who is overwhelmed by thoughts of retirement and the uncertainty it entails. John is seen sitting at his desk, surrounded by stacks of paperwork and overwhelmed by the complexity of retirement planning.

As the camera pans out, we are introduced to the famous E*TRADE Baby, sitting on John's desk. With a cheeky grin, the baby provides witty commentary on John's predicament, emphasizing the importance of taking control of one's financial future. The Baby embodies the idea that E*TRADE makes it simple and accessible for everyone to make informed investment decisions.

With a touch of humor, the E*TRADE Baby explains the benefits of utilizing E*TRADE's online platform. Detailed visuals and graphics showcase the user-friendly interface and mobile capabilities of the platform, making it clear that E*TRADE enables users to stay connected to their retirement funds and investments at all times.

The commercial transitions to a captivating montage of individuals successfully navigating their retirement journey with the help of E*TRADE. Whether they're enjoying their golden years on a tropical beach or pursuing passions they never had time for before retirement, the message is clear: E*TRADE empowers individuals to retire confidently and enjoy life to the fullest.

The conclusion of the TV spot reinforces the central message by showing John, now more confident and relaxed, engaging in a conversation with the E*TRADE Baby. John is seen nodding with a newfound understanding of the importance of being proactive in planning for retirement.

Closing:E*TRADE's TV spot, 'Retire,' not only captures the attention of viewers but also provides a lighthearted and relatable take on retirement planning. The commercial effectively delivers the message that with E*TRADE, anyone can take control of their financial future, freeing themselves from uncertainties and ensuring a fulfilling retirement. Through its captivating visuals, humorous approach, and the lovable E*TRADE Baby, this TV spot encourages individuals to make informed decisions and embrace a secure retirement journey.

E*TRADE TV commercial - Retire produced for E*TRADE from Morgan Stanley was first shown on television on March 13, 2016.