What the Staples TV commercial - What the L? is about.

In the Staples TV spot titled "What the L?", the former hockey player Jarret Stoll stars in a comedic skit that pokes fun at the store's name. The ad begins with Stoll inquiring about the store's name, questioning why it's called "Staples" when they don't sell actual office staples. He then gets approached by a store employee, who explains that they sell all the other staples a person could need, like pens and paper.

However, Stoll remains unconvinced and continues to exclaim "What the L?" as he attempts to find actual staplers in the store. The humorous skit highlights the versatility of Staples as a store that offers an extensive range of office supplies, and the ad's playful tone maintains the company's lighthearted spirit.

The TV spot succeeds in captivating the viewer's attention and communicating the store's positioning within the market. Through the use of lighthearted humor, the ad highlights the expansive range of products available at Staples, positioning it as the go-to store for all office-related needs. Overall, this TV spot serves as an excellent example of how creative advertising can effectively convey the messaging of a brand while remaining engaging and entertaining.

Staples TV commercial - What the L? produced for Staples was first shown on television on January 8, 2014.