What the LOreal Paris Magic Root Cover Up TV commercial - Selfies is about.

Title: Embrace Confidence with L'Oreal Paris Magic Root Cover Up

Introduction:In the fast-paced world of beauty and self-expression, L'Oreal Paris never fails to mesmerize its audience with innovative and revolutionary products. One of the brand's noteworthy creations is the Magic Root Cover Up, a game-changer in the realm of hair care and color maintenance. And what better way to captivate the hearts of millions than by enlisting the enchanting Eva Longoria to star in their TV spot titled 'Selfies'? Join us as we delve into this captivating advertising masterpiece that celebrates confidence, transformation, and the power of self-love.

The Plot:The TV spot opens with Eva Longoria, a renowned actress and a global icon, posing with her smartphone as she prepares to take a selfie. However, as she looks closely into the camera, she notices the presence of visible roots in her hair, instantly denting her confidence. Determined and headstrong, Eva takes control of the situation with her signature grace and high spirits.

Eva's self-assured persona immediately takes center stage as she pulls out her beauty arsenal, revealing the L'Oreal Paris Magic Root Cover Up. With a simple spray, she effortlessly conceals her visible roots, unleashing a newfound confidence that radiates from within. The TV spot beautifully captures Eva's transformation as she showcases her seamless hair color, free from any signs of root growth.

As Eva takes a step back and admires her flawless locks, she embarks on a journey of self-love and empowerment. Encouraging women everywhere to embrace their individuality, Eva smiles self-assuredly and proceeds to capture the perfect selfie, basking in the knowledge that her hair looks impeccable and camera-ready.

Key Messages:The 'Selfies' TV spot aims to convey several key messages, all of which align with L'Oreal Paris' brand ethos:

1. Beauty is for everyone: By featuring Eva Longoria, a universally adored celebrity, L'Oreal Paris emphasizes that beauty knows no boundaries and is accessible to all.

2. Confidence is key: The TV spot emphasizes the importance of self-confidence and how it can be effortlessly achieved by using Magic Root Cover Up, allowing women to look and feel their best at all times.

3. Embrace individuality: Eva's journey in the commercial encourages women to embrace their unique characteristics, flaws, and all. Magic Root Cover Up allows women to maintain their hair color easily, encouraging them to celebrate their authentic selves.

4. Empowering transformation: The effortless

LOreal Paris Magic Root Cover Up TV commercial - Selfies produced for L'Oreal Paris Hair Care was first shown on television on April 21, 2020.