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Published on July 17, 2023. Becky G starts in a new Cheetos campaign. Cheetos has inked a new sponsorship with Becky G - but the deal is focused on one body part: her fingertips.

Procter & Gamble In 2021, Procter & Gamble won the title of the largest advertiser worldwide, having invested 8.1 billion in promotional activities that year.

Chester Cheetah Chester Cheetah is a fictional character and the official mascot for Frito-Lay's Cheetos brand snacks as well as Chester's Snacks which consists of flavored fries, popcorn and puffcorn.

• Olivia Munn. Instagram. #traininglikeanangel with Cheetos.
• Kim Kardashian. Instagram/kimkardashian. Savoring Cheetos.
• Selena Gomez. Instagram/selenagomez. Admiring a Cheeto.
• Rihanna. Instagram/selenagomez//Corbis.
• Britney Spears. Splash News.
• Madonna. Orion Pictures.
• Katy Perry. Instagram/selenagomez//Getty Images.
• Pink. Getty Images.

In 2022, Amazon was the largest advertiser in the United States, with advertising investments reaching around 13.5 billion U.S. dollars. Other prominent advertisers on this list included Comcast, Procter & Gamble, Walt Disney, and Alphabet (Google).

The Biggest Linear TV Advertisers in 2021

• Liberty Mutual Insurance – Gym. No. of Airings 16,000.
• Domino's Pizza – Return of the Noid. No. of Airings 32,000.
• GEICO – Tag Team Helps with Dessert. No. of Airings 17,000.
• Progressive Insurance – Break from Work. No. of Airings 10,000.
• Tide – Don't Pay for Clean Water, Pay for Clean.

The Hot Cheeto Girl is a stereotype that has historically been used to make fun of high school girls who are hyper-feminine, working-class, either Black or Latina (or both), and have a taste for spicy chips like Flamin' Hot Cheetos.

Cheetos were invented in 1948 by Fritos creator Charles Elmer Doolin, who cooked early test batches in the Frito Company's research and development kitchen in Dallas, Texas. The cheese-flavored snack sold quickly, but Doolin did not have the production or distribution capacity to support a nationwide launch.

Cheetos are “one of the most marvelously constructed foods on the planet, in terms of pure pleasure”, food scientist Steven Witherly told the New York Times reporter Michael Moss in 2013. “If something melts down quickly, your brain thinks that there's no calories in it … you can just keep eating it forever.”

The Cheetos brand is commonly recognized by association with its second and current mascot, an anthropomorphic sly, smooth-voiced cartoon cheetah named Chester Cheetah. Chester first appeared in television commercials in 1986, known for concluding Cheetos advertisements with slogans, which have evolved over time.

The Best Advertising Campaigns of All Time (And What Made Them Successful)

• Nike: Just Do It.
• Coke: Share a Coke.
• Absolut Vodka: The Absolut Bottle.
• Anheuser-Busch: Whassup (1999)
• Miller Lite: Great Taste, Less Filling (1974)
• Always: #LikeaGirl (2015)
• Volkswagen: Think Small (1960)
• Google: Year in Search (2017)