In 2023, a 30-second Super Bowl commercial costs a record-high average of $7 million, according to Forbes. In 2022, a 30-second commercial slot during the Super Bowl was $6.5 million, which was an increase from the $5.5 million asked for in 2021. Here were the prices in some recent previous years: 2020: $5.6 million.

Tubi Tubi wins Super Clio award for best Super Bowl ad The ad showed the game's commentators Greg Olsen and Kevin Burkhardt appearing to return from a commercial break, but someone with the remote begins clicking and changing the channel away from the game to Tubi. The person then clicks on the 2005 film "Mr. and Mrs.

It cost companies $6.5 million for a 30-second ad during NBC's broadcast, according to NBC Los Angeles. It was a drastic jump up from the cost of $5.5 million in 2021 and $5.6 million in 2020. Between 2017 and 2021, the cost of an ad sat in the $5 million range.

That's because the National Football League (NFL) trademarked the phrase “Super Bowl” back in 1969. The NFL considers any commercial activity that uses the term “Super Bowl” to be in violation. And don't underestimate how seriously they take this.

TV ad prices for daytime programming range from $500 to $4 per second of airtime; primetime programs can run from $1,000 to $10,000; network commercial rates can be as high as $25,000 per 30 seconds for sports events like the Super Bowl.

Why are Super Bowl commercials so expensive? It's simple, really. There are a ton of eyeballs on the Super Bowl every year, and advertisers are eager to capitalize. Last year's Super Bowl when the Los Angeles Rams beat the Cincinnati Bengals was a notable rebound in ratings compared with a dip in 2021.

Super Bowl commercials, colloquially known as Super Bowl ads, are high-profile television commercials featured in the U.S. television broadcast of the Super Bowl, the championship game of the National Football League (NFL).

With more than 79k mentions during the game, Coinbase's ad was mentioned on social more than any other ad during the 2022 Super Bowl. This ad simply featured a floating QR code that was reminiscent of an old screensaver.

Why are Super Bowl ads so expensive? There is a simple answer to this question, and I think we all can guess what that is: viewership. Since the Super Bowl is one of the most-watched broadcasts on television every year, there is no better platform to reveal fresh advertisements to the world.

For local television stations, advertisers can expect to pay between $5 and $100 per 1,000 viewers for a 30-second commercial. But when it comes to nationwide broadcasting, costs increase drastically.

Fox is broadcasting Super Bowl 57 on Feb. 12, 2023, taking its turn in a rotation of three networks that will soon become four. NBC, CBS, and Fox alternate Super Bowl broadcasts, and ABC will join the rotation with Super Bowl 61 in February 2021.

Use of NFL Terminology in Marketing Without express written permission from the NFL and/or the teams involved, you may not use the following, or related protected words or logos, in marketing or promotions, whether on-air, in print, online, or otherwise: “Super Bowl”