The USA Today Super Bowl Ad Meter is an annual survey taken of television commercials by USA Today in a live poll during the telecast in the United States of the Super Bowl, the annual professional American football championship game of the National Football League.

Here are the ads that make you laugh, cry, think, and feel.

• Apple – “1984” (1984)
• Tootsie Pop – “How Many Licks?” (1968)
• Coca-Cola – “Meet Joe Greene” (1979)
• Budweiser – “Whassup?!” (1999)
• McDonald's – “The Showdown” (1993)
• Old Spice – “The Man Your Man Could Smell Like” (2010)
• Life Cereal – “Mikey Likes It” (1978)

Each commercial will receive a rating from every panelist who votes. The average rating will be the total of all ratings divided by the number of users who completed rating all commercials. The highest average rating will be the winner.

The Super Bowl gives advertisers the 'instant awareness' they want to sell their product. About 76% of likely Super Bowl viewers in the U.S. say they're excited for the ads. That excitement creates a buzz for advertisers looking to grab attention.

It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs.

The Best TV Adverts of All Time

• Freeview: Singing Cat and Budgie.
• John Lewis: Elton John.
• Money Supermarket: Dave's Epic Strut.
• Cadbury's Dairy Milk: Drumming Gorilla.
• Old Spice: The Man Your Man Could Smell Like.
• Gillette: We Believe: The Best Men Can Be.
• Coca-Cola: Holidays Are Coming!
• Haribo: Inner Child.

On broadcast networks such as ABC, NBC, or FOX, primetime advertising times range from an average of 12 to 17 minutes per hour. While audiences are exposed to advertising messages daily, airtimes during top-rated TV shows, sports events, and awards ceremonies are particularly popular among U.S. marketers.

The Farmer's Dog “When consumers become Ad Meter panelists, brands know what resonates. This year, The Farmer's Dog won Ad Meter's top spot by captivating the hearts of panelists.”

The best ad campaigns are often the ones that clearly articulate the brand value to their audience, either intrinsically or extrinsically. People don't want to work hard to figure out what you're trying to tell them. So, ensure that you clearly communicate your message and that it doesn't lead to confusion.

NEW YORK, Feb. 22, 2023 /PRNewswire/ -- A new study from behavioral research company Veylinx determined whether or not Super Bowl commercials boost consumer demand for the products advertised. The results show that 2023 Super Bowl advertising fueled a 6.4% increase in demand among viewers.

A TV spot is like an advert you see on television for services or products. It has a story, actors and a message and it aims to convince the viewer of the benefits of the product or service the advertiser is promoting.

Definition. An advertising message is the visual and/or auditory information prepared by an advertiser to inform and/or persuade an audience regarding a product, organization or idea.