What the BMW Certified Pre-Owned TV commercial - Gemelos is about.

The BMW Certified Pre-Owned TV Spot, 'Gemelos' is a clever and witty advertisement that tells the story of two identical twins named Jose and Javier, who have a passion for identical cars. The TV spot starts with Jose driving a black BMW 5 Series on a deserted road. Suddenly, he pulls up beside a white BMW 5 Series at a red light and is surprised to find that the driver is his identical twin, Javier.

The camera zooms in on the two brothers who are seemingly in awe of each other's ride, when suddenly another identical twin duo with matching BMW cars pull up beside them. The first pair of twins then become comically upset, as they clearly thought they were the only ones with the brilliant idea of owning identical cars.

BMW cleverly delivers the message that owning a Certified Pre-Owned BMW is almost like having a brand new car because of the rigorous inspection process that the car undergoes to qualify for certification.

The advertisement does an excellent job of showcasing not only the quality of BMW engineering but also the appeal and attractiveness of owning an identical car. The use of identical twins in the ad adds to the humor and reinforces the idea that BMW Certified Pre-Owned cars are 'twins' of their brand new counterparts.

Overall, the 'Gemelos' ad is clever, funny, and effective in communicating the quality and reliability of BMW Certified Pre-Owned cars.

BMW Certified Pre-Owned TV commercial - Gemelos produced for BMW was first shown on television on February 7, 2016.