YETI Coolers TV Spot, 'Toughest Summers' Song by Aaron Ross & Farrow and the Peach Leaves - YouTube. YETI says that its coolers are built for the "toughest summers." It showcases this with a montage of people engaging in a variety of summer activities, like rafting, fishing, camping and horseback riding.

The Deslondes YETI Coolers TV Spot, 'All Seasons' Song by The Deslondes - iSpot.tv.

The filming process was an adventure equal to the script itself, taking place in Florida, California, Wyoming, and Arizona.

Sign up to track 65 nationally aired TV ad campaigns for YETI Coolers. In the past 30 days, YETI Coolers has had 181 airings and earned an airing rank of #1,692 with a spend ranking of #1,469 as compared to all other advertisers.

Yeti (band)

The YETI brand has built an outstanding reputation of quality. In doing so, their customers have created a cult like following/devotion to the brand. Loyalty like that can't be bought. Thus, if you ask someone about their YETI, be prepared to get a lengthy explanation and an outpouring of affection...

We coined the now-iconic slogan "Wildly stronger! Keep ice longer!" and guided YETI Coolers from a small regional brand to the national powerhouse they are today.

The Company name, the terms YETI, YETI CYCLES, YETI BETI, BETI, YETI TRIBE, YETI GATHERING, TURQ, SWITCH INFINITY and all related names, logos, product and service names, designs, slogans, and turquoise color trade dress are trademarks of the Company.

Folklorists trace the origin of the Yeti to a combination of factors, including Sherpa folklore and misidentified fauna such as bear or yak. The Yeti is commonly compared to Bigfoot of North America, as the two subjects often have similar physical descriptions.

Although the yeti is a mythical creature, there is a unique animal that could be considered very similar to what we imagine a yeti to be like. This is the hybridization of the grizzly bear and polar bear. Hybridization simply means that these two species mated and created a new type of bear.

YETI's marketing taps into this psychology by leveraging testimonials and social proof. Roy Seiders said: “It was a huge help to have high-profile hunters and fishers reinforce that image with testimonials.

Another way YETI's marketing built upon their brand strategy in a grassroots manner was by getting brand ambassadors and outdoor guides on board with their products. They went out into the field, talked about their business, all while giving out hats, t-shirts, water bottles, and coolers.