Le Cordon Bleu is a culinary institute that is renowned for its prestigious cooking programs. With the tagline "Passion, Creativity, and Excellence," the institute has been helping aspiring chefs and hospitality professionals sharpen their skills and become industry experts.
In their TV spot entitled "Creativity," Le Cordon Bleu showcases their commitment towards nurturing and channeling the creativity of their students. The ad starts with a panoramic view of a city, with its skyline surrounded by a bright blue sky. The camera then pans to a young chef wearing a classic chef's hat, standing by the window of a Le Cordon Bleu kitchen. He holds a whisk in his hand and his eyes are closed while he thinks of new recipes.
The ad then transitions to different shots of students at the institute, each portraying their creativity and passion for cooking. One student is seen working on a unique dish with intricate plating, while another mixes flavors and textures in the kitchen.
As the ad goes on, the message becomes clear: Le Cordon Bleu encourages its students to embrace creativity and take risks in their cooking. In the last shot, students are seen working together in a kitchen, with the words "Le Cordon Bleu: Where Creativity Meets Passion" displayed on the screen.
By showcasing different students with varying techniques and styles, the TV spot portrays the vibrant and diverse community at Le Cordon Bleu. The institute welcomes different ideas and encourages its students to think out of the box and experiment with new flavors, ingredients, and techniques.
Overall, "Creativity" is a captivating and inspiring TV spot that highlights Le Cordon Bleu's dedication towards nurturing creativity and passion in its students. It's a great reminder that cooking is not just about following a recipe book but rather an opportunity to express oneself and make their mark in the culinary world.
Le Cordon Bleu TV commercial - Creativity produced for Le Cordon Bleu was first shown on television on March 23, 2015.
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Le Cordon Bleu is a world-renowned culinary school that was founded in Paris, France in 1895. The name "Le Cordon Bleu" means "the blue ribbon" in French and refers to a prestigious award given to che...