Sign up to track 65 nationally aired TV ad campaigns for YETI Coolers. In the past 30 days, YETI Coolers has had 181 airings and earned an airing rank of #1,692 with a spend ranking of #1,469 as compared to all other advertisers.

The filming process was an adventure equal to the script itself, taking place in Florida, California, Wyoming, and Arizona.

The Deslondes YETI Coolers TV Spot, 'All Seasons' Song by The Deslondes - iSpot.tv.

“We targeted people who spent the money on the best gear,” said Corey Maynard, vice president of marketing at YETI. “The people who will always have the latest stuff, and then we let them tell their stories to their friends on our behalf.”

Then when yeti did start deliberately marketing. They absolutely crushed it pun intended these early adopters were the rugged. Outdoorsy. Customers that formed the base for their brand.

Folklorists trace the origin of the Yeti to a combination of factors, including Sherpa folklore and misidentified fauna such as bear or yak. The Yeti is commonly compared to Bigfoot of North America, as the two subjects often have similar physical descriptions.

Although the yeti is a mythical creature, there is a unique animal that could be considered very similar to what we imagine a yeti to be like. This is the hybridization of the grizzly bear and polar bear. Hybridization simply means that these two species mated and created a new type of bear.

Yeti (band)

Scott Ballew But, allow Scott Ballew, YETI's Head of Content, to simplify it for you.

Our Story. In 2006, YETI Coolers was founded with a simple mission: build the cooler you'd use every day if it existed. Growing up, my brother and I always had a passion for the outdoors. Hunting, fishing, traveling to outdoor industry trade shows with our teacher-turned-entrepreneur-father.

The being was depicted as an ape-like creature who carries a large stone as a weapon and makes a whistling swoosh sound. Yeti was adopted into Tibetan Buddhism, where it is considered a nonhuman animal (tiragyoni) that is nonetheless human enough to sometimes be able to follow Dharma.

LEGENDARY TOUGHNESS, ICE FOR DAYS With time-tested toughness and cold-holding power, YETI® Hard Coolers were built to keep ice for days and live on for decades.