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What the Estee Lauder Double Wear TV commercial - Serious Staying Power is about.

The Estée Lauder Double Wear TV Spot, 'Serious Staying Power' is a powerful and impactful advertisement that showcases the exceptional staying power of Estée Lauder's Double Wear Foundation. The ad features a diverse range of women wearing the foundation and going about their day, confident in the staying power of the product.

The ad begins with a woman applying the foundation in front of a mirror and then confidently stepping out into the world. As she goes about her day, we see other women doing the same. A dancer pirouettes on stage, a businesswoman greets clients, and a student confidently walks through her school. All the while, their makeup remains flawless, thanks to the staying power of the Double Wear Foundation.

The tagline "Serious Staying Power" is repeated throughout the ad, driving home the idea that this foundation is not like any other. The ad is empowering, showcasing women of all ages, ethnicities, and professions, all confident in the power of their makeup.

Overall, the Estée Lauder Double Wear TV Spot, 'Serious Staying Power' is a captivating and impactful advertisement that effectively communicates the impressive staying power of the Double Wear Foundation. It's an ad that truly celebrates the confidence and beauty that come with the right foundation.

Estee Lauder Double Wear TV commercial - Serious Staying Power produced for Estee Lauder was first shown on television on February 28, 2016.

Frequently Asked Questions about estee lauder double wear tv spot, 'serious staying power'

How long does Estée Lauder Double Wear Stay-In-Place Makeup last? The flawless full-coverage foundation can provide up to 24-hour color true wear without streaking, creasing or caking.

Estée Lauder has named Dutch model Imaan Hammam as its latest global brand ambassador, set to launch her debut campaign in July 2023. Of Moroccan and Egyptian descent, Imaan grew up in Amsterdam. She made her runway debut in 2013 for Jean-Paul Gaultier, Givenchy, Hermes, Proenza Schouler, Chanel, and Valentino.

DW Sheer is SPF 20, and DW Light is SPF 10. DW Light was light to medium coverage vs Sheer that is sheer-to-light coverage but buildable. Double Wear Sheer is a thinner fluid texture where as Double Wear Light has a creamier texture.

Double Wear Makeup is a flawless oil-free foundation that's waterproof and sweatproof which means it's not going to slip or slide, however many home workouts you decide to do unnoticed.

24-hour The best liquid foundation for oily skin from Estée Lauder is Double Wear Stay-in-Place Makeup. Oil-free and oil-controlling, it's a full-coverage, matte, waterproof foundation. 24-hour wear.

10 of the best long-lasting foundations

  • Shiseido Synchro Skin Lasting Liquid Foundation.
  • Urban Decay All Nighter Liquid Makeup.
  • bareMinerals barePro 24-Hour Full Coverage Liquid Foundation.
  • NARS Radiant Longwear Foundation.
  • Rimmel Lasting Finish 25 Hour Foundation.
  • Bobbi Brown Skin Long-Wear Weightless Foundation.

Imaan joins the current roster of Estée Lauder global talent including Adut Akech, Ana de Armas, Amanda Gorman, Bianca Brandolini D'Adda, Carolyn Murphy, Grace Elizabeth, Karlie Kloss, Kōki, and Yang Mi. Imaan's first campaign debuts in July 2023.

It's What You're Reading on Happi.com for the week ended May 6, 2023. Estée Lauder's newest global ambassador is Imaan Hammam.

You're welcome! A shade lighter than 3N1 Ivory Beige, will be 2N1 Desert Beige.

The Verdict: Estee Lauder Double Wear Light is good, but not Holy Grail. This is a solid foundation that looks very nice on mature skin because it doesn't settle into pores or wrinkles.

If you're using a water based foundation, use a water based primer etc. The Estee Lauder Double Wear Foundation is silicone based. One of the top ingredients is Cyclopentasiloxane.

The foundation has a natural, matte finish. Double Wear is ultra long-wearing, and sweat and humidity-proof. No touch ups required. Double Wear foundation is particularly well-suited to normal, combination, and oily skin types.

Videos

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Advertisers

Advertisers of the Estee Lauder Double Wear TV Spot, 'Serious Staying Power'

Estee Lauder Double Wear TV commercial - Serious Staying Power
Estee Lauder

Estée Lauder is a renowned and prestigious company in the beauty industry. Founded in 1946 by Estée and Joseph Lauder, the company has become a global leader in skincare, cosmetics, fragrances, and ha...

Agenices

Agenices of the Estee Lauder Double Wear TV Spot, 'Serious Staying Power'

Estee Lauder Double Wear TV commercial - Serious Staying Power
Barker DZP

Barker DZP, also known as BARKER, is an advertising agency based in New York City. According to its website and LinkedIn page, the agency is a full-service creative agency that also functions as a bus...

Estee Lauder Double Wear TV commercial - Serious Staying Power
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

Products

Products Advertised

Estee Lauder Advanced Night Repair
Estee Lauder Double Wear
Estee Lauder Revitalizing Supreme+
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