Targeting men in their 30s and 40s who were looking to easily adjust their daily routines while embracing healthier lifestyles, Pepsi launched its “Zero Sugars, Zero Compromises” campaign for Pepsi Zero Sugar.

PepsiCo targets a wide range of consumers, including young adults, families, health-conscious individuals, and sports fans. The company designs its marketing campaigns to appeal to different market segments, and it uses market segmentation to target particular consumer groups with customized marketing messages.

Our mission: Create more smiles with every sip and every bite. By creating joyful moments through our delicious and nourishing products and unique brand experiences.

The advertising strategy for Pepsi is heavily based on pop culture, and tries to appeal to the younger and upcoming consumer market. In this way, it successfully maintains a 'cool' edge that ensures the brand stays at top of mind among target audiences.

In the small town of New Bern, North Carolina, local pharmacist Caleb Bradham invented the original formula of what would become Pepsi-Cola. First called “Brad's Drink,” this popular beverage was crafted with a mix of sugar, water, caramel, lemon oil, kola nuts, nutmeg, and other additives.

A Mission Statement is a definition of the company's business, who it serves, what it does, its objectives, and its approach to reaching those objectives. A Vision Statement is a description of the desired future state of the company.

The importance of market research: The Pepsi Challenge was based on market research that demonstrated people preferred the taste of Pepsi over Coca-Cola. The campaign showed that market research could be used to shape marketing strategies and differentiate products from competitors.

A target audience is a group of consumers characterized by behavior and specific demographics, such as female extreme athletes between the ages of 18 and 25. Target audiences are a pillar of most businesses influencing decision-making for marketing strategy.

Our mission: Create more smiles with every sip and every bite. By creating joyful moments through our delicious and nourishing products and unique brand experiences. By being the best possible partner, driving game-changing innovation and delivering a level of growth unmatched in our industry.

PEPSI is a writing strategy that asks students to prepare a pre-writing outline based on five points:

1. Point: Argument/Main Idea/Topic Sentence.
2. Explanation: Explain your point - preview your evidence.
3. Proof: Evidence; Supports your explanation - examples, stats, etc.
4. Signal Word: Indicates your paragraph is about to end.

Mission is a general statement of how you will achieve your vision. Strategies are a series of ways of using the mission to achieve the vision. Goals are statements of what needs to be accomplished to implement the strategy. Objectives are specific actions and timelines for achieving the goal.

The mission statement communicates the purpose of the organization. The vision statement provides insight into what the company hopes to achieve or become in the future. The values statement reflects the organization's core principles and ethics.