What the The New York Times TV commercial - The Truth Is Essential: Life Needs Truth is about.

The New York Times TV spot titled 'The Truth Is Essential: Life Needs Truth' is a powerful advertisement that features the song 'Mak Attack' by Jazz musician Makaya McCraven. The ad is a tribute to the importance of truthful journalism and highlights the vital role that news media plays in keeping society informed.

Coming at a time when fake news has become a commonplace phenomenon, the ad emphasizes how the truth is essential for the well-being of society. It features a series of images of people living their daily lives while headlines pop up in the background. The headlines highlight the significant news events that have shaped society over the years, from the Watergate Scandal to the Black Lives Matter movement.

The music by award-winning Jazz artist Makaya McCraven is a perfect choice for the ad. It is upbeat, energetic, and inspiring, in line with the message of the ad. Makaya McCraven's music is known for its fusion of Jazz, hip hop, and electronic elements, a style that perfectly complements the message of the ad. The tune is catchy, and audiences can easily remember it long after the ad has ended.

The New York Times TV spot represents a powerful statement about the importance of truthful journalism and its role in our daily lives. It underlines the fact that without authentic journalism, society cannot function correctly. The ad is a call to all individuals to seek out the truth and to hold the press accountable. It encourages individuals to lead informed, engaged lives, and to demand the truth whenever they encounter media.

In conclusion, The New York Times TV spot, 'The Truth is Essential: Life Needs Truth' is a compelling and thought-provoking advertisement that urges individuals to seek accurate and truthful news. The music by Makaya McCraven is an inspired choice, capturing the energetic and inspiring nature of truthful journalism. It is a must-see for all who value authenticity and accurate reporting.

The New York Times TV commercial - The Truth Is Essential: Life Needs Truth produced for The New York Times was first shown on television on August 18, 2020.