Priceline.com is a popular online travel agency that's been around for over two decades. One of their most popular advertising campaigns features William Shatner, who played Captain Kirk on the original "Star Trek" series. In their "Trust Me" TV spot, Shatner is joined by Kaley Cuoco, known for her role in "The Big Bang Theory."
The commercial begins with Shatner and Cuoco sitting at a bar, where Shatner tells Cuoco that he's discovered a great way to save money on travel. Cuoco is skeptical, but Shatner assures her that he knows what he's talking about because he's used Priceline.com to book his trips for years.
The campaign's tagline "Don't just travel, travel right" emphasizes Priceline.com's focus on helping people save money on travel without sacrificing quality. Shatner's convincing performance as a seasoned traveler, combined with Cuoco's natural charm, makes for a memorable and effective ad.
The "Trust Me" TV spot was part of a larger marketing campaign that aimed to establish Priceline.com as a trustworthy and reliable travel service. By associating themselves with well-known celebrities like Shatner and Cuoco, Priceline.com was able to reach a wider audience and create a brand image that resonated with travelers around the world.
Priceline.com TV commercial - Trust Me Ft. William Shatner, Kaley Cuoco produced for Priceline.com was first shown on television on April 5, 2015.
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