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What the Brookdale Senior Living TV commercial - Have His Back is about.

Brookdale Senior Living is a company that provides senior living solutions to elderly individuals across the United States. Recently, Brookdale released a new TV spot that aims to bring attention to the challenges faced by seniors, particularly those who rely on family members for care and support. The TV spot is called "Have His Back", and it strikes an emotional chord with viewers by showcasing the importance of family support in the lives of seniors.

The TV spot features an elderly gentleman who is living in a Brookdale community. The gentleman is shown spending time with his son, participating in physical therapy, and enjoying various activities at the Brookdale community. However, as the emotional soundtrack plays, it becomes clear that the elderly gentleman is dealing with some physical challenges, and he needs his son's support to manage these challenges.

The TV spot captures the essence of the challenges faced by seniors who often feel emotionally and physically isolated, while also highlighting the role that family members play in their lives. The message of the TV spot is clear - families need to "Have His Back" and be there for their loved ones during the later stages of their lives.

Overall, the Brookdale Senior Living TV spot "Have His Back" is a powerful message that strikes at the heart of what it means to be a family member. It's a reminder that, no matter how old our loved ones get, they still need our care, love, and support.

Brookdale Senior Living TV commercial - Have His Back produced for Brookdale Senior Living was first shown on television on April 30, 2013.

Frequently Asked Questions about brookdale senior living tv spot, 'have his back'

Over 670+ senior living communities in 41 states.

Brookdale Senior Living Solutions owns and operates retirement homes across the United States. The company was established in 1978 and is based in Brentwood, Tennessee. It is the largest operator of senior housing in the United States, with over 60,000 residents.

Brookdale Senior Living is the largest senior housing company in the United States. In fact, they have more units under management than the next 3 largest providers combined. Their portfolio includes assisted living, independent living and memory care based units.

​T​here are approximately 30,600 assisted living communities with nearly 1.2 million licensed beds in the United States today. The average size of an assisted living community is 39 licensed beds.

Brookdale Senior Living is the largest senior living provider in the United States, with almost 700 communities and over 55000 units in 41 states.

Lucinda M. Baier (Feb 2018–)Brookdale Senior Living / CEO Lucinda M. BaierPresident, Chief Executive Officer and Director. Lucinda (“Cindy”) Baier is the President, Chief Executive Officer, and a member of the Board of Directors of Brookdale Senior Living, the nation's premier operator of senior living communities.

Jon DeLuca Jon DeLuca serves as the CEO / President of Senior Lifestyle.

The top five owners - Welltower, Ventas, Brookdale Senior Living, Diversified Healthcare Trust and Harrison Street Real Estate Capital - all held their places from 2021. The huge, publicly traded REITs all re-committed to the space in the last year.

Senior housing is housing that is suitable for the needs of an aging population. It ranges from independent living to 24-hour care. In senior housing there is an emphasis on safety, accessibility, adaptability, and longevity that many conventional housing options may lack.

California, Florida, and Texas have the highest numbers of older adults. Wyoming, Delaware, and South Carolina have the most inbound movers citing retirement as the main reason for moving. Florida is home to 15 of the top 25 U.S. cities with the highest percentages of 65+ residents.

BRIGHTVIEW HAS BEEN Recently HONORED WITH VARIOUS ACCOLADES: 2022 and 2021 PEOPLES Magazine Companies that Care® List. #1 on Fortune's Best Workplaces for Aging Services™ Four Consecutive Years. FORTUNE Top 100 Best Companies to Work For® 2021 and 2023.

Dawn Kussow joined Brookdale in March 2007 and has served as Brookdale's Executive Vice President and Chief Financial Officer since February 2023.

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Brookdale Senior Living TV commercial - Have His Back
Brookdale Senior Living

Brookdale Senior Living is a well-known company that specializes in providing senior living solutions. With a comprehensive network of communities across the United States, Brookdale offers a range of...

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