What the Abbott FreeStyle Libre TV commercial - No Fingersticks is about.

Title: Abbott FreeStyle Libre TV Spot: 'No Fingersticks'

Introduction:The Abbott FreeStyle Libre TV Spot titled 'No Fingersticks' captures the essence of revolutionizing glucose monitoring for individuals living with diabetes. This innovative technology liberates users from the daily routine of fingerstick testing, empowering them to live a more spontaneous and unrestricted life. Let's explore this captivating TV spot and delve into the message it conveys.

Scene 1: Opening ShotThe advertisement opens with a vibrant and energetic scene showcasing a person with diabetes pursuing their favorite outdoor activities. Whether it's hiking, cycling, or playing with children, the individual is seen actively engaging in life. The visual emphasizes the freedom and independence one can experience with Abbott FreeStyle Libre.

Scene 2: The Frustrations of Traditional Glucose MonitoringIn this scene, the TV spot illustrates the frustrations of traditional glucose monitoring. It depicts the repetitive and inconvenient process of fingerstick testing, with shots of fingers being pricked and the emotion it evokes in individuals. The juxtaposition between the restrictive nature of traditional monitoring and the desire for a more liberated lifestyle creates a strong emotional connection with viewers.

Scene 3: Introducing Abbott FreeStyle LibreAs the tension builds, the TV spot transitions to an empowering moment. The screen shows the Abbott FreeStyle Libre system with a small, discreet sensor placed on the user's upper arm. The innovative technology allows for continuous glucose monitoring without fingerstick testing. The screen highlights the simplicity, ease, and painlessness of applying the sensor.

Scene 4: Freedom to LiveThe commercial then unfolds into a montage of individuals from diverse backgrounds enjoying various activities, all made possible by the freedom offered by Abbott FreeStyle Libre. Whether it's dancing, traveling, or simply spending quality time with loved ones, the TV spot emphasizes the message that diabetes should not limit one's ability to live life to the fullest.

Scene 5: Emotional ConnectionThe TV spot concludes by returning to the initial individual engaging in their favorite outdoor activity. This time, however, they are seen happily monitoring their glucose levels with a quick glance at their smartphone or wearable device. The spot emphasizes the emotional connection between Abbott FreeStyle Libre and the individuals it serves, reinforcing the idea that one can manage their diabetes effortlessly and seamlessly.

Closing:As the TV spot comes to an end, the voice-over confidently states, "Abbott FreeStyle Libre: No fingersticks, just freedom." This powerful statement encapsulates the essence of the product and leaves viewers inspired by the possibilities that lie

Abbott FreeStyle Libre TV commercial - No Fingersticks produced for FreeStyle was first shown on television on November 13, 2018.