What the Wiley X TV commercial - Ambush Mode is about.

Wiley X is a manufacturer of eyewear and protective gear for outdoor, military and workplace use. The brand recently released a TV spot called 'Ambush Mode' featuring Edwin Evers, a professional angler.

In the spot, Evers is geared up in Wiley X protective eyewear and gloves as he navigates through challenging terrain and rivers in his pursuit of trophy fishes. The ad showcases different scenarios where Evers' eyewear, gloves, and protective gear came in handy, such as when he is casting with precision, spotting fish through glare, or braving unexpected weather changes.

The Ad emphasizes Wiley X's reputation for delivering high-quality protective gear for extreme sportsmen and women. The company prides itself on its trademarked technologies, which provide impact resistance, clarity, and polarized glare reduction, not to mention delivering outstanding comfort and style.

The spot's background music sets the pace, with its invigorating and adrenaline-filled beat, further amplifying the intensity of Evers' angling adventure. The ad concludes with the slogan "Wiley X. Absolute premium protection. No compromise," emphasising the brand's commitment to safety and high-performance gear.

In general, the TV spot perfectly captures Wiley X's brand image as a trusted and reliable provider of protective gear and eyewear, designed with the most challenging activities in mind. The ad showcases how Wiley X products withstand the most extreme conditions while providing top-level comfort and style, a perfect solution for everyone who loves the outdoors.

Wiley X TV commercial - Ambush Mode produced for Wiley X was first shown on television on January 15, 2018.