What the Wheels Up TV commercial - Up is Caring is about.

The Wheels Up TV Spot, 'Up is Caring' features three superstar athletes, Tom Brady, J.J. Watt, and Russell Wilson, who embody the values of the private aviation company. The commercial begins with the three athletes walking towards a Wheels Up aircraft, each wearing a sleek black suit and sporting an air of confidence. As they board the plane, a voice-over explains the company's commitment to providing exceptional service to its clients.

The ad highlights the importance of caring for others through the lens of these three athletes. Tom Brady, who is widely regarded as one of the most competitive and successful quarterbacks in NFL history, speaks about the importance of putting others first. J.J. Watt, a defensive end for the Houston Texans, stresses the value of teamwork and supporting one another. Russell Wilson, the Seattle Seahawks' quarterback, emphasizes the need to give back to the community and help those in need.

Throughout the commercial, the three athletes are seen interacting with each other and with the Wheels Up staff, embodying the company's ethos of customer care. The spot showcases the exceptional amenities provided by Wheels Up, such as access to a vast network of private jets, personalized service, and a commitment to safety.

The Wheels Up TV Spot uses the star power of these three iconic athletes to communicate the company's dedication to their clients. Through a message of teamwork, caring for others, and giving back to the community, the commercial effectively demonstrates why Wheels Up is the go-to choice for private aviation.

Wheels Up TV commercial - Up is Caring produced for Wheels Up was first shown on television on February 6, 2019.