Just for Men television advertising in the United States features sports celebrities Walt Frazier and Keith Hernandez as sportscasters, whose ads have aired for over five and a half years.

For decades, one of the main tenets of commercials has been casting “relatable”-looking people. Relatable is desirable; so relatable that you look like a famously relatable celebrity - a Jonah Hill type, a Tina Fey vibe - is even better. And this leads to seeing some of the same actors again and again.

After spending time blending their voices to do an homage to “Grease” for a Super Bowl commercial for T-Mobile, John Travolta, Zach Braff and Donald Faison might want to start working on a new tune.

Jonathan Goldsmith the most interesting man in the world! … and his real name is Jonathan Goldsmith. Originally featured in a small number of ads by an agency called EuroRSCG, New York, Goldsmith had small parts in shows and movies throughout his career. Little did he know that it wouldn't be his 70s until he'd reach peak fame.

Sometimes production teams hire actors to be in a commercial because they're already famous. Other times, they hire them because they give an excellent performance.

T-Mobile nailed the trifecta of celebrities, humor and nostalgia to push its 5G home Internet service, pairing John Travolta with Scrubs stars Zach Braff and Donald Faison for a spoof of the Grease hit “Summer Nights,” and Travolta opened up about what made him say yes to the project.

Henry Winkler As part of a three-picture deal with Stigwood, Travolta was given the lead role after Henry Winkler turned down the role for fear of being typecast as a greaser, having been playing the similar bad-boy greaser Arthur Fonzarelli on Happy Days since 1974. (Winkler would later regret the decision.)

In real life, the iconic beer pitchman was played by actor Jonathan Goldsmith. While he has had a prolific acting career, with roles on everything from Days of Our Lives to Dallas, he is probably best remembered for this beer campaign. And he doesn't seem to mind the association.

In 2011 he and his wife Barbara (who was his agent when he obtained the Dos Equis role) moved to a house in the area of Manchester, Vermont. In 2017 Goldsmith published a memoir, Stay Interesting: I Don't Always Tell Stories About My Life, But When I Do They're True and Amazing.

Initial payment: The initial payment compensates you for your time on set. Residuals: Also known as royalties, residuals are a form of secondary payment that you might relieve each time the commercial airs. These can sometimes generate more money than the initial payment.

A single 30-second spot costs an advertiser around $4.5 million, so it's no surprise that the celebrities who, more and more, are appearing in them also collect a big payday. “It ranges from $500,000 to $2 million depending on the commercial and the celebrity,” says one local ad exec who's worked on Super Bowl spots.

The most expensive advertisement ever made is entitled No. 5 The Film and cost $33 million when it was made in 2004, which is equivalent to around $52 million today. The advertisement took the form of a very short film, lasting 180 seconds.