What the adidas TV commercial - What Light Does is about.

Title: What Light Does: An Adidas TV Spot

Introduction:Adidas, the iconic sportswear brand, has captivated audiences around the world with its innovative designs and inspirational campaigns. One such campaign that truly shines is their TV spot titled "What Light Does." This thought-provoking advertisement goes beyond advertising products; it aims to ignite a spark within viewers, inspiring them to push their limits, embrace positivity, and make a difference.

Plot:The story begins with a dark, empty warehouse, dimly lit by a single spotlight hanging from above. As the camera pans across the desolate space, we see various athletes, each from different backgrounds and sporting disciplines, standing at attention. They represent unity and diversity, highlighting the power of sport to bring people from all walks of life together.

The spotlight starts to flicker, symbolizing the potential in each individual, waiting to be unleashed. Suddenly, the warehouse is flooded with bright lights, casting a vibrant glow on the athletes and their surroundings. The energy in the room becomes palpable as the athletes spring into action, showcasing their exceptional skills, determined attitudes, and unwavering passion.

The TV spot transcends the boundaries of typical sports advertising by intercutting breathtaking sports moments with real-life situations where athletes make a positive impact. We witness a soccer player using his fame to promote equal opportunities for all, a basketball player becoming a mentor for underprivileged kids, and a marathon runner supporting charities to fight hunger.

The narrative seamlessly weaves together stunning visuals, accompanied by a captivating soundtrack that amplifies the emotional impact. The fast-paced editing intensifies the adrenaline and excitement, while slow-motion shots capture the grace and beauty within every movement.

As the spot nears its climax, the athletes gather around in a powerful formation, illuminated by the unyielding lights. Their faces radiate determination, showcasing the resilience required to overcome obstacles and achieve greatness. The spot concludes with the words "What Light Does" appearing on the screen, leaving audiences with a powerful message about the transformative power of light, both figuratively and literally.

Conclusion:Adidas' TV spot, "What Light Does," is a testament to the brand's commitment to empowering individuals through sport. By showcasing athletes who not only excel in their chosen disciplines but also use their influence to make a positive impact on society, the spot encourages viewers to embrace their own potential and strive for greatness. Through the power of light, both literal and metaphorical, Adidas inspires us all to ignite our passions, illuminate the world around us, and leave a

adidas TV commercial - What Light Does produced for adidas was first shown on television on July 31, 2012.