What the Target TV commercial - Entrepreneur: The Honey Pot is about.

Title: "Entrepreneur: The Honey Pot"

INT. LIVELY COFFEE SHOP - DAY

A bustling coffee shop filled with entrepreneurs, freelancers, and dreamers. Tables covered with laptops, notebooks, and cups of steaming coffee set the scene. The background hum of conversation mixes with the sound of clinking dishes.

A young, determined woman named BEA (late twenties, African-American) sits at a corner table, engrossed in her work. She exudes confidence and passion, radiating an infectious energy.

CUT TO:

INT. BEA'S APARTMENT - NIGHT

Bea is surrounded by countless jars and bottles filled with her homemade, all-natural skincare products. She passionately experiments with various ingredients, concocting mixtures that are the result of dedication and hard work.

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EXT. TARGET STORE - DAY

Bea stands outside the Target store, boxes of her skincare products in hand. Her excited gaze focuses on the shelves, knowing that her dream is about to become a reality. This is the moment she has been working towards.

INT. TARGET STORE - DAY

Bea's products, neatly arranged, catch the eyes of customers passing by. The packaging radiates simplicity and elegance, showcasing Bea's careful consideration for sustainable materials and a commitment to making a positive impact on the world.

A middle-aged woman named LISA (Caucasian), intrigued by Bea's display, approaches her.

LISA(looking at the products)These look amazing! What's the story behind them?

BEA(sincerely)I'm Bea, and I founded The Honey Pot. I've spent years perfecting these formulas, using all-natural and sustainable ingredients. My dream is to create products that empower women and promote self-care.

Lisa smiles, impressed by Bea's dedication and passion.

LISAI love supporting women-owned businesses. I'll definitely give these a try.

Bea's heart swells with gratitude, realizing that her journey is just beginning. This is the start of something extraordinary.

CUT TO:

INT. TARGET STORE - DAY

A Target TV spot showcasing Bea and The Honey Pot plays on screens throughout the store. The footage captures Bea's inspiring journey, highlighting her determination and unique approach to skincare.

NARRATOR (V.O)Entrepreneur Bea, founder of The Honey Pot, believes that every woman deserves to feel confident and cared for. Her all-natural skincare products are a labor of love and a testament to the power of following your dreams.

As the TV spot ends, customers continue their shopping, their curiosity ignited by Bea's story.

CUT TO:

INT. LIVELY COFFEE SHOP - DAY

Back at the coffee shop, Bea sits once again at her favorite corner table, but something has changed. This time, she's surrounded by other young entrepreneurs, sharing their own ambitions and dreams. The atmosphere buzzes with vibrant energy, showcasing the power of pursuing one's passions.

FADE OUT.

Inspiring and empowering, Target's TV spot celebrates the entrepreneurial spirit and the journey of individuals like Bea. It encourages viewers to follow their dreams, while also supporting women-owned businesses that make a positive impact on the world.

Target TV commercial - Entrepreneur: The Honey Pot produced for Target was first shown on television on January 31, 2020.