What the BODYARMOR TV commercial - Every Second is about.

BODYARMOR is a sports drink company that creates products to help athletes hydrate and replenish their bodies during intense workouts and competitions. In their TV spot, "Every Second," they feature NASCAR driver Ryan Blaney as he pushes himself to the limit both on and off the track.

The commercial opens with intense imagery of Ryan Blaney driving his car at high speed on the track while dripping with sweat, illustrating the physical exhaustion of competitive racing. The voiceover explains that every second counts, and the importance of staying hydrated during competition to maintain peak performance.

Blaney is then shown off the track, doing rigorous physical training exercises like push-ups, lifting weights, and running sprints. He then takes a sip of BODYARMOR, hydrating his body and fueling his muscles for the intense exertion he's putting them through.

The ad concludes with Blaney winning a race and celebrating with his team, as the voiceover again reiterates the importance of every second in competition.

Through "Every Second," BODYARMOR positions itself as a brand for dedicated athletes who are willing to push themselves to the limit to achieve their goals. By featuring Blaney, an accomplished and respected athlete, BODYARMOR underscores its commitment to meeting the needs of elite competitors.

BODYARMOR TV commercial - Every Second produced for BODYARMOR was first shown on television on March 19, 2023.