What the CTIA The Wireless Association TV commercial - Fishing Boat is about.

CTIA, The Wireless Association, released a TV spot called 'Fishing Boat' that showcases the importance of wireless communication even when out at sea. The commercial opens with a group of friends out on a fishing trip, using their wireless devices to snap pictures and share their experience with their friends and family. Suddenly, the weather takes a turn for the worse, and the boat starts to rock dangerously. The fishermen experience difficulties in controlling the vessel and realize that they are in grave danger.

At this moment, the commercial highlights the importance of wireless communication. One of the fishermen uses his device to call for help, and the Coast Guard is able to locate their exact location, rendering assistance to the group of friends who were in danger.

The TV spot demonstrates the importance of having a reliable wireless connection, even when out in the middle of the sea, in the face of an emergency. As such, the commercial is effective in driving home the idea that wireless communication is an indispensable part of our lives, and that it can be the difference between life and death. CTIA, The Wireless Association, has done a great job highlighting this crucial message.

CTIA The Wireless Association TV commercial - Fishing Boat produced for CTIA The Wireless Association was first shown on television on March 11, 2013.