What the Pradaxa TV commercial - Dad is about.

Pradaxa is a blood-thinning medication that is commonly prescribed to patients who are at an increased risk of having blood clots. The Pradaxa TV spot, 'Dad', is an emotional and heartfelt commercial that focuses on the importance of keeping loved ones safe and healthy.

The commercial begins with a father and his young daughter sitting at a table, working on a school project together. The father is seen taking his daily dose of Pradaxa, while his daughter watches on. The scene then jumps to the future, where the daughter is now grown up and the father is older. They are sitting together in a garden, chatting and reminiscing about old times.

Suddenly, the father begins to experience chest pain and shortness of breath. His daughter quickly realizes that her father is having a heart attack and calls for an ambulance. In the hospital, the father is seen being treated by a medical team, while his daughter stands by his side, worried and stressed out.

The commercial then goes back to the present day, with the father and daughter back at the table, working on the school project. The father picks up a picture of his family, looks at his daughter and then back at the picture. He then takes another dose of Pradaxa, reassured that he is doing everything he can to keep his heart healthy.

The Pradaxa TV spot, 'Dad' is a powerful reminder of the importance of taking care of your health. It emphasizes the role that Pradaxa can play in preventing serious health emergencies, and the importance of having loved ones to rely on during difficult times. The commercial effectively uses emotion and storytelling to connect with viewers and inspire them to take action towards their own health and well-being.

Pradaxa TV commercial - Dad produced for Pradaxa was first shown on television on December 31, 2013.