What the TYR TV commercial - Anthem is about.

The TYR TV spot "Anthem" features elite swimmers Katie Ledecky, Michael Andrew, and Lilly King. As the athletes prepare to compete, the viewer gets a glimpse into their training and the dedication they put into perfecting their craft. They are seen lifting weights, performing drills, and pushing themselves to their limits.

As the camera cuts between the swimmers, Ledecky recites a powerful speech, saying, "I am not the next anyone, I am the first Katie Ledecky," emphasizing her individuality and determination to be unique.

Andrew, known for his unconventional swim training methods, is seen performing a series of freestyle strokes as he breaks away from the traditional swim training mode. "I swim my own way," he declares confidently.

King, a world record holder in the breaststroke, is featured in her own unique style, as she trains intensely in the pool. She exclaims, "I am not afraid to be strong and stand out," a nod to her reputation as a fierce competitor who never backs down from a challenge.

Throughout the commercial, the swimmers embody the brand's core values of individuality, innovation, and perseverance. The spot concludes with Ledecky declaring, "This is our anthem," as all three swimmers stand together, ready to take on the world.

Overall, the TYR "Anthem" TV spot is a powerful reminder of what it takes to be an elite swimmer and a symbol of the brand's commitment to innovation and individuality.

TYR TV commercial - Anthem produced for TYR was first shown on television on June 7, 2021.