In 1981, the company adopted "Maybelline, Maybelline Ooh La La" as its advertising slogan, which was used until 1991 when the tagline changed to "Maybe she's born with it, maybe it's Maybelline". The latter slogan was found to be the most recognizable strapline of the past 150 years by CBS Outdoor.

Maybelline New York is the number one global cosmetics brand and is available in over 129 countries worldwide. Offering more than 200 products, Maybelline New York combines technologically advanced formulas with on-trend expertise to create accessible cosmetics with a cool, urban edge and a spirited style.

In the ad, Maybelline featured an influencer named Ryan Vita, who has a moustache, beard and is bald. Vita wears a lot of makeup on his face and has a special beaded clip in his beard. He uses Maybelline's “Super Stay” liquid lipstick in a bright pink shade.

Maybelline taps bearded influencer to sell makeup. Makeup brand Maybelline is under fire from critics accusing them of insulting women, after it featured a bearded social media influencer in a lipstick ad.

Recently, Maybelline New York has announced four new brand ambassadors–Suhana Khan, Ananya Birla, PV Sindhu and Eksha Subba who embody the diversity and sensibilities of Gen Z and once again Maybelline has proven to be a front-runner in the beauty industry.

Maybelline New York's mission statement is "WE'RE FROM NEW YORK, AND IN THIS CITY YOU HAVE TO BE READY FOR ANYTHING. THAT'S WHY WE MAKE NO HASSLE, HIGH-PERFORMANCE MAKEUP - TRIED AND TESTED ON OUR STREETS. SO WHATEVER THE WORLD THROWS AT YOU, YOU'LL LOOK AND FEEL READY."

• Best Foundation. Maybelline New York Fit Me Dewy + Smooth Foundation. Amazon.
• Best Blush. Maybelline Fit Me Blush. Ulta.
• Best Waterproof Mascara. Maybelline Great Lash Waterproof Mascara. Target.
• Best Liquid Eyeliner. Maybelline Hyper Easy Liquid Pen Eyeliner.
• Best Lipstick. Maybelline SuperStay Vinyl Ink Longwear Liquid Lipcolor.

From humble beginnings in 1915 to now, it's important to understand the impact and magnitude that Maybelline New York has had on the cosmetics industry. A century later, Maybelline New York became the number one cosmetic brand globally, available in over 120 countries.

Meet Maybelline's New Faces - Suhana Khan, PV Sindhu, Ananya Birla And Eksha Kerung.

The 17-year-old joins supermodel and beauty face, Gigi Hadid, as well as Adrianna Lima and China's Estelle Chen, as Maybelline New York ambassadors. In her first appearance for the brand, Reid will be the face of a new innovation from Maybelline's Fit Me franchise, debuting this American summer.

Ancient Sumerian and Indus Valley men and women were possibly the first to invent and wear lipstick, about 5,000 years ago. Sumerians crushed gemstones and used them to decorate their faces, mainly on the lips and around the eyes.

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