What the PGA TOUR TV commercial - Stay Home is about.

Title: PGA TOUR TV Spot, 'Stay Home': Uniting Golf's Greatest in Unprecedented Times

Introduction:In the wake of the global pandemic that hit the world in 2020, sporting events faced significant challenges in continuing their legacy. The PGA TOUR, renowned for its spectacular golf tournaments, found itself navigating uncharted waters. However, true to their unwavering spirit, they rallied their beloved golfers, including icons like Tiger Woods and Jordan Spieth, to create a powerful and inspiring TV spot titled 'Stay Home.'

The Concept:The TV spot 'Stay Home' aimed to deliver a poignant message to millions of golf fans around the world. It emphasized the importance of staying home during difficult times while keeping alive the spirit of the game that unites us all. As the pandemic put a temporary halt on live tournaments, the PGA TOUR wanted to remind fans of the camaraderie, resilience, and love for the sport that binds them together.

Narrative:The TV spot opens with a serene image of an empty golf course, a stark contrast to its usual bustling atmosphere. The camera pans across the grass, capturing the perfectly manicured fairways and the pristine greens, which now await the return of golfers. In the distance, soft piano chords play, setting a reflective and emotional tone.

As the music swells, we see Tiger Woods, one of the golfing world's most revered figures, standing in front of a window inside his home. He gazes out, watching the raindrops slide down the glass, a symbol of the struggles faced by golfers and fans alike.

The scene transitions to Jordan Spieth, another golf prodigy, sitting on his living room couch, watching old tournament highlights on TV. A knowing smile, filled with nostalgia, graces his face as he relives triumphant moments on the course.

A montage ensues, illustrating how golfers adapted to the new normal by honing their skills at home, swinging practice clubs and hitting balls into improvised nets. The spot showcases golfers' determination and commitment to elevating their game despite the challenges they face.

The music reaches a crescendo, and we return to Tiger Woods, who clenches his fist in quiet determination. The camera zooms in, capturing the fire in his eyes, symbolizing the unwavering spirit of golfers around the world eagerly awaiting their triumphant return to the greens.

As the rain outside Woods' window clears, the spot transitions to images of fans eagerly watching nail-biting tournament moments on TVs, laptops, and smartphones. The message 'Stay Home, Stay United, Stay Golf' appears on the screen, a rallying cry for all golf enthusiasts to come together during these unprecedented times.

Conclusion:The PGA TOUR TV spot, 'Stay Home,' featuring Tiger Woods and Jordan Spieth, is a testament to the resilience and unwavering spirit of the golfing community. It beautifully captures the emotional journey of golfers and fans during the pandemic, reminding us all of the unwavering love for the sport that unites us.

As the world slowly returns to a sense of normalcy, this TV spot stands as a powerful symbol of hope, resilience, and the enduring spirit of the PGA TOUR. It serves as a reminder that, no matter the challenges faced, golf will always bring us together, instilling a renewed passion for the sport in the minds and hearts of fans worldwide.

PGA TOUR TV commercial - Stay Home produced for PGA TOUR was first shown on television on April 15, 2020.