DAZN, the sports streaming platform, released a captivating television advertisement to promote the highly anticipated fight between Canelo Alvarez and Callum Smith. The fight, nicknamed the "Battle of Britain," took place on November 23, 2019, at the iconic Madison Square Garden in New York City.
The TV spot titled "Canelo vs. Ryder" starts with shots of Alvarez training hard in the gym, accompanied by his team, and then moves to Callum Smith's training routine. The intensity is palpable as the ad shows the fighters preparing for the biggest fight of their careers.
As the spot progresses, you can see glimpses of their paths to the Garden, with Alvarez driving through the streets of New York and Smith arriving at JFK airport. Footage of fans chanting and cheering fills the screen, implying the excitement and anticipation felt throughout the city for the upcoming event.
The final scene shows both fighters staring at each other from opposite sides of the stage, with the words "The Two Best Super Middleweights Battle for Supremacy" displayed on the screen. The pulse-quickening ad ends with the DAZN logo, and voiceover announcing "Watch Canelo vs. Ryder, live on DAZN."
Overall, the DAZN TV spot was a thrilling advertisement that captured the excitement surrounding this highly anticipated match. It effectively conveys the intensity, determination and anticipation associated with two fighters at the top of their game, preparing for the fight of their lives. The ad ran on many networks and helped to increase the hype surrounding the fight, resulting in a large audience turnout on fight night.
DAZN TV commercial - Canelo vs. Ryder produced for DAZN was first shown on television on May 2, 2023.
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