Geico's famous slogan, "Fifteen minutes could save you 15% or more on car insurance," said by its gecko mascot, is now a part of American culture.

Low Rates And Great Discounts GEICO's cheap car insurance rates and discounts could save you 15% or more. These are just a few of our car insurance discounts: Multi-car discount.

Actor Will Arnett Actor Will Arnett is starring in new GEICO commercials - as an adversary to the gecko. Richmond's The Martin Agency came up with the gecko character nearly 25 years ago, and the firm brought in Arnett to be its frenemy in an effort bring new angles to the long-running character.

The massive budget allows for the company to push out multiple campaigns at the same time, which is crucial in such a competitive category. For a company like Geico, which doesn't have a brick-and-mortar presence, the advertising excess helps counteract missed opportunities.

We give Geico a rating of 9.1 out of 10.0 and name it the Best for Budget-Conscious Drivers in 2023. The provider ranked sixth overall in our in-depth industry review for the best car insurance companies, sitting right behind State Farm and USAA.

The Gecko's Latest Adventures Our beloved GEICO Gecko® loves to tell people how GEICO could help them save on insurance. Check out some of his latest commercial spots in the playlist below: Stay tuned for more Gecko commercials coming soon!

Geico and State Farm both have strengths and weaknesses that can affect which one is better for you. Geico's main strengths are overall affordable rates. Geico's weakness lies in its leaner lineup of coverage offerings.

Did the GEICO “caveman” – a popular character in the insurer's ad campaigns – go extinct? It turns out, the actor behind the caveman character is now an English professor at the University of Southern Indiana.

GEICO's Gecko (or is it Martin?) Martin or Gecko, whatever you call him, is the brainchild of GEICO's Virginia-based ad agency, Martin Agency, according to virtualhumans.org.

We give Geico a rating of 9.1 out of 10.0 and name it the Best for Budget-Conscious Drivers in 2023. The provider ranked sixth overall in our in-depth industry review for the best car insurance companies, sitting right behind State Farm and USAA.

Specifically, GEICO targets males and females ages 24-64, and appeals to customers with humor and wit. GEICO's method of conducting business- through direct sales over the phone and via their Web site- is a key distinction in the auto insurance industry.

Berkshire HathawayNational Indemnity Company GEICO/Parent organizations