What the Rolex TV commercial - Rolex and the Australian Open is about.

Rolex, the prestigious Swiss watchmaker, has made a name for itself by aligning with prominent sports events and individuals. One of its most impressive and successful partnerships has been with the Australian Open, one of the most anticipated events in the tennis world. In a TV spot featuring Angelique Kerber, the former world number one female tennis player from Germany, Rolex captures the electric energy of the tournament.

The ad begins with Kerber standing on a tennis court, in her iconic attire, holding her tennis racket, ready to serve. She is surrounded by thousands of cheering fans, all eager to watch her dominate the competition. The camera pans out, and we see the magnificent Rod Laver Arena, where the tournament is held. The spot showcases the beauty of the stadium, with breathtaking aerial shots of the surroundings and action shots of intense gameplay.

As the footage progresses, we see Kerber competing in different matches and relishing in every moment. Her precision, agility and fierce determination to win are on full display. The music, a lively and upbeat tune, mesmerizes the viewers, and the visuals showcasing the vibrant city of Melbourne, where the tournament takes place, add to the aura of the ad.

The Rolex brand appears briefly, with the iconic Rolex crown being displayed on Kerber's wrist in a close-up shot. It's a subtle yet impactful way of emphasizing the brand's association with excellence and precision.

The ad ends with Angelique Kerber raising her arms in triumph as the crowd cheers. The final caption reads - “Rolex and the Australian Open: A partnership that celebrates the champions of tomorrow.”

Overall, the ad is engaging, inspiring and perfectly captures the spirit of the Australian Open- a tournament of grandeur, excellence, and excitement- all values that are synonymous with the Rolex brand.

Rolex TV commercial - Rolex and the Australian Open produced for Rolex was first shown on television on January 9, 2017.