What the Movado Bold TV Spot, is about.

Movado Bold TV Spot, Song by Smokey Robotic: A Cutting-Edge Collaboration

In a world where time is of the essence, Movado, the renowned Swiss watchmaker, has always excelled in creating timepieces that are a perfect blend of innovation and style. With their iconic Museum dial design and sleek craftsmanship, Movado watches have become synonymous with elegance and sophistication. However, Movado understands that its audience is not limited to traditionalists but also caters to the avant-garde, the rule-breakers, and those who dare to stand out from the crowd.

Enter the Movado Bold TV spot, a visually captivating advertisement that showcases the brand's unique vision for the modern world. Complementing the captivating imagery is a song by the eclectic music group, Smokey Robotic, adding a touch of audaciousness to an already groundbreaking campaign.

The TV spot begins with a mesmerizing close-up shot of the Movado Bold timepiece, glistening under the ethereal glow of a spotlight. As the camera pans out, the music gradually picks up, introducing us to the infectious beats of Smokey Robotic's signature sound. The lyrics, cleverly written, evoke a sense of limitless possibilities and individuality, setting the tone for the rebellious spirit that Movado Bold represents.

In a series of fast-paced and dynamic scenes, we witness individuals from different walks of life embracing their uniqueness while wearing Movado Bold watches. The imagery effortlessly captures their energy and passion, be it an artist lost in their craft, a trailblazing entrepreneur making bold choices, or an athlete pushing their limits. Movado's message is clear––this is not just a timepiece; it's a statement. It's a symbol of self-expression and an invitation to embrace one's distinctiveness.

As the TV spot reaches its climax, the visuals seamlessly synchronize with the music, creating an electrifying experience for the viewers. Each frame pulsates with energy, emphasizing the fusion of fashion, art, and innovation that Movado Bold embodies. The spot concludes with the tagline: "Make Your Bold Statement," cementing the idea that these timepieces are more than just instruments for telling time –– they are expressions of one's unique identity.

The collaboration with the dynamic music group Smokey Robotic takes the Movado Bold TV spot to new heights. Their genre-defying sound bridges the gap between the classic and the contemporary, mirroring the watch's fusion of timeless elegance and cutting-edge design. The song's infectious rhythm and thought

Movado Bold TV Spot, produced for Movado was first shown on television on December 3, 2012.