What the Finish Line TV commercial - Bodega Fresh: New Faces is about.

Finish Line is an American athletic retailer that has been at the forefront of the sneaker game for years. As part of its marketing strategy, the company has released a new TV spot, “Bodega Fresh: New Faces,” featuring Caleb McLaughlin and a song by Migos.

The ad begins with Caleb walking into a bodega, grabbing a bag of chips and a soda from the shelves before heading to the back of the store where he discovers a hidden room filled with the latest sneakers from Finish Line. The young actor is visibly excited, and he tries on different pairs of sneakers while dancing to the upbeat tune of Migos' song.

The camera pans to a group of young people who are also in the room and wearing the latest sneakers from Finish Line. They are dancing and enjoying the moment, clearly feeling fresh and confident in their sneakers.

The message of the ad is clear: Finish Line has the latest and freshest sneakers, and they can help you feel confident and ready to take on the world. The ad targets young people who are fashion-conscious and want to be part of the latest trends in sneaker culture.

The use of Caleb McLaughlin, a young and popular actor, and a song by Migos, a hip-hop group that is known for its catchy beats, make the ad relatable and engaging for its target audience. Overall, “Bodega Fresh: New Faces” is an effective and entertaining TV spot that showcases Finish Line's commitment to staying at the forefront of the sneaker game.

Finish Line TV commercial - Bodega Fresh: New Faces produced for Finish Line was first shown on television on February 11, 2019.