What the adidas Adizero TV commercial - The Idea is about.

Adidas Adizero TV spot, 'The Idea', is a powerful and inspiring advertisement that showcases the idea behind the Adizero line of footwear. The spot begins with a series of images of athletes of different sports, each pushing themselves to the limit, all the while wearing Adidas Adizero shoes.

As the camera pans through different sports, the voiceover narrates, "What if fierce only got stronger? What if the lightest got even lighter?" The narration depicts the idea behind Adizero footwear; a shoe that is built to make athletes faster, stronger, and better.

The ad then switches to a group of scientists working in a laboratory, testing and analyzing the Adizero shoes. They are shown experimenting with different materials and technologies, molding, and designing the perfect shoe.

As the scientists work, the voiceover continues, "What if we broke every rule, worked until it was right, and then broke it again?" The narration shows the relentless pursuit of perfection, and the dedication and determination that Adidas put into designing and building the Adizero line of shoes.

The advertisement closes with one last image of an athlete, standing at the starting line, ready to begin a race. The camera focuses on their Adizero shoes, and the voiceover ends with the words, "What if we can shatter more records, raise more trophies, and make more dreams come true? All we have to do is start with an idea."

Overall, the Adidas Adizero TV spot, 'The Idea' is a brilliant example of the power of advertising. It depicts the innovation and dedication of Adidas, as they strive to build the lightest, most responsive, and fastest shoes in the world. The advertisement is inspiring and empowering, aimed at athletes, urging them to push themselves to the limit and to realize their full potential, with the help of Adidas Adizero footwear.

adidas Adizero TV commercial - The Idea produced for adidas was first shown on television on January 24, 2013.