Northwestern Mutual TV commercial - Loyola Project: See the Film, Start the Conversation
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- About Northwestern Mutual TV Commercial, 'Loyola Project: See the Film, Start the Conversation'
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What the Northwestern Mutual TV commercial - Loyola Project: See the Film, Start the Conversation is about.
Northwestern Mutual's TV spot 'Loyola Project: See the Film, Start the Conversation' is an attempt to start a conversation around the importance of end-of-life planning. The ad, which was created in partnership with Loyola University Chicago School of Law, promotes a short film that explores the legal and emotional challenges that families face when their loved ones are at the end of their lives.
The TV spot features a powerful statement by a voiceover, "You don’t want to think about it, but you know it’s coming," as a series of scenes plays out, showing families grappling with the difficult realities of end-of-life planning. The ad aims to spark a conversation about the importance of having these conversations with loved ones before it's too late.
The film itself, which is available on Northwestern Mutual's website, is a thought-provoking and impactful piece of work. It documents a student-led initiative at Loyola University that connects law students with terminally ill patients to provide free legal services to help them plan their end-of-life decisions. The story draws attention to the importance of having meaningful conversations with loved ones about end-of-life decisions, including issues like asset distribution, healthcare decisions, and funeral arrangements.
Overall, Northwestern Mutual's TV spot 'Loyola Project: See the Film, Start the Conversation' is an impactful marketing effort that aims to raise awareness about the importance of end-of-life planning and encourages families to have the difficult conversations they need to have so that they can face these challenges with greater peace of mind.
Northwestern Mutual TV commercial - Loyola Project: See the Film, Start the Conversation produced for Northwestern Mutual was first shown on television on February 13, 2022.
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Northwestern Mutual
Northwestern Mutual is a financial services company that has been providing comprehensive financial planning and services to individuals and businesses for over 160 years. Founded in 1857 in Janesvill...
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Horizon Media, Inc.
Horizon Media, Inc. is a leading media agency headquartered in New York City. Founded in 1989 by Bill Koenigsberg, the agency has grown to become one of the largest independent media agencies in the w...
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