Roman is a multinational insurance company that offers a wide range of insurance products to its customers. In order to promote their services, Roman came up with a new TV spot called 'It's On'.
The TV spot begins with a man named John sitting on his couch, watching TV. Suddenly, his phone rings, and he answers it. It's his friend, who is calling to tell him that he just crashed his car, and he needs help. John jumps off the couch, grabs his keys, and runs out the door, only to realize that he locked himself out of his own apartment.
As John waits outside his door for a locksmith, the TV spot introduces the Roman insurance app. The app allows John to file a claim for his friend's accident, track his claim status, and even pay for the locksmith to open his door.
The TV spot goes on to show various other scenarios where the Roman insurance app comes in handy, such as when a woman accidentally spills wine on her laptop and another man's luggage gets lost during travel.
The tagline of the TV spot is 'It's On', which emphasizes the company's commitment to providing reliable and prompt service to its customers. The TV spot is cleverly designed to highlight the convenience of having a mobile insurance app, which can help customers to file claims and get support for insurance-related issues on the go.
Overall, the Roman TV spot 'It's On' is an effective advertising campaign that showcases the company's commitment to using technology to make insurance more convenient and hassle-free for its customers.
Roman TV commercial - Its On produced for Roman was first shown on television on October 30, 2021.
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