What the New Balance TV commercial - Rewrite History is about.

The New Balance TV spot entitled 'Rewrite History' featuring Emma Coburn is a motivational and inspiring advertisement that showcases the hard work and dedication that goes into being a world-class athlete. The ad begins with Emma Coburn staring at a poster of herself from the Rio Olympics, remembering her disappointment at coming in fourth place.

As the spot progresses, we see Emma pushing herself to her limits, training and running through breathtaking landscapes as she prepares for her next race. We also catch a glimpse of her daily life, from balancing a busy training schedule to taking care of her horses and spending time with her family.

Throughout the ad, Emma's voiceover encourages viewers to rethink their limits and to go beyond what they thought was possible. She reminds viewers that success comes from hard work and dedication, and that rewriting history starts with rewriting our own personal narratives.

The ad's imagery is striking, showcasing Emma's impressive athleticism and the beauty of the outdoors. The cinematography and music work together to create a sense of tension and anticipation, building up to the final moments of the ad.

Overall, the 'Rewrite History' TV spot is a powerful testament to the value of hard work and determination. By featuring the achievements of a world-class athlete and showcasing the beauty of the natural world, the ad encourages viewers to break out of their comfort zones and strive for greatness. New Balance masterfully conveys the message that with perseverance, anyone can achieve their goals and that history can be rewritten.

New Balance TV commercial - Rewrite History produced for New Balance was first shown on television on January 27, 2017.