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What the Eli Lilly TV commercial - Metastatic Breast Cancer is about.

Title: Eli Lilly TV Spot - 'Metastatic Breast Cancer'

Introduction:The Eli Lilly TV Spot, titled 'Metastatic Breast Cancer,' is a powerful visual and emotional narrative that sheds light on the strength and resilience of individuals battling this devastating disease. Through a careful blend of storytelling and expertly crafted visuals, this commercial aims to raise awareness about metastatic breast cancer and encourage viewers to seek support and information.

Scene 1: A Glimpse into Daily LifeThe TV spot opens with a woman, Sarah, waking up early in the morning. The camera captures poignant moments of her daily routine, highlighting her determination and courage despite the challenges she faces. We see her taking her medication, getting dressed, and preparing breakfast for her family.

Scene 2: A Team of SupportersAs the commercial progresses, we are introduced to Sarah's support network — her family, friends, and a dedicated medical team. The spot emphasizes how crucial these individuals are in Sarah's journey, portraying the solidarity and love that surrounds her.

Scene 3: Expertise and CompassionThe camera then shifts to Sarah's oncologist, Dr. Martinez, who is shown discussing her treatment options and providing compassionate care. The scene not only showcases the medical expertise of the professionals involved but also highlights the importance of empathy and understanding in the patient-doctor relationship.

Scene 4: The Power of CommunityAs the commercial nears its conclusion, we witness Sarah attending a support group meeting. The spot depicts the powerful impact of finding solace among others who share her experiences. The scene emphasizes the strength and resilience that can be gained through community support.

Scene 5: Awareness and EducationThe final scene focuses on raising awareness about metastatic breast cancer. Sarah's voiceover speaks directly to the viewers, providing essential information about the disease and urging them to seek help and support. The ad ends with information on how to find resources and support systems.

Conclusion:The Eli Lilly TV Spot, 'Metastatic Breast Cancer,' is a poignant and empowering portrayal of the daily lives of individuals battling this disease. By capturing the strength, resilience, and support systems necessary for those facing metastatic breast cancer, this commercial not only raises awareness but also provides hope and inspiration to viewers. Through its heartfelt storytelling and well-executed visuals, Eli Lilly aims to empower patients and promote a sense of community while highlighting their commitment to supporting those living with metastatic breast cancer.

Eli Lilly TV commercial - Metastatic Breast Cancer produced for Eli Lilly was first shown on television on October 26, 2017.

Frequently Asked Questions about eli lilly tv spot, 'metastatic breast cancer'

Lilly's Verzenio has been approved to treat HR+, HER2-, node-positive, high risk early breast cancer.

Be sure to talk to your healthcare provider about Verzenio and how to take it. Your healthcare provider is the best person to help you decide if Verzenio is right for you. Verzenio® is a registered trademark owned or licensed by Eli Lilly and Company, its subsidiaries or affiliates.

Oncology Pipeline Loxo@Lilly aims to create medicines that make life better for all those affected by cancer around the world. Bringing together the focus and spirit of a biotech with the scale, resources, and heritage of Lilly, our team is focused on rapidly delivering impactful new medicines for people with cancer.

Jaypirca's approval is based on data from a subset of 120 patients in an early-to-mid stage trial that showed half of them responded to the drug, while 13% achieved a complete response. The trial assessed the efficacy of 200 mg dose of the drug until disease progression or unacceptable toxicity.

Basaglar, Glyxambi, Jardiance, Jentadueto, Jentadueto XR, Synjardy, Synjardy XR, Tradjenta and Trijardy XR are part of the Boehringer Ingelheim–Lilly Alliance.

The new drug, elacestrant, addresses a significant unmet need. It is the first and only treatment approved specifically to fight breast cancers with mutations in an estrogen receptor called ESR1, which make breast cancers resistant to standard endocrine therapy.

Abemaciclib, sold under the brand name Verzenio among others, is a medication for the treatment of advanced or metastatic breast cancers. It was developed by Eli Lilly and it acts as a CDK inhibitor selective for CDK4 and CDK6.

On March 3, 2023, the FDA approved abemaciclib (brand name Verzenio) with endocrine therapy (tamoxifen or an aromatase inhibitor) for the adjuvant treatment of adult patients with hormone receptor-positive, human epidermal growth factor receptor 2-negative, node-positive, early breast cancer at high risk of recurrence.

Lilly was founded in 1876 by Colonel Eli Lilly, a man committed to creating high-quality medicines that met real needs in an era of unreliable elixirs peddled by questionable characters. His charge to the generations of employees who have followed was this: "Take what you find here and make it better and better."

In the original lawsuit, people who paid out-of-pocket for Lilly's insulin Humalog accused the company, plus Sanofi and Novo Nordisk, of inflating the drug's list price while offering steep discounts to pharma middlemen who determine what drugs are available through insurance plans.

Lilly introduced Iletin ® (animal-source insulin, Lilly), the world's first commercially available insulin product, for the treatment of diabetes – then a fatal disease with no effective treatment options.

Today Lilly is known best for clinical depression drugs Prozac (1986) and Cymbalta (2004) and antipsychotic medication Zyprexa (1996), though its biggest revenue drivers are diabetes drugs Trulicity (2014) and Humalog (1996).

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Eli Lilly TV commercial - Metastatic Breast Cancer
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Eli Lilly TV commercial - Metastatic Breast Cancer
PHD USA

PHD USA is a part of the global media and communications agency, PHD Worldwide. Founded in London in 1990, PHD has expanded to become a leading global agency with over 6,000 employees in more than 100...

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176 April 1, 2018